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Emerging APAC Connected Consumer Survey 2017-2018: Network Performance (Both Coverage and Speed) is the Main Driver of Customer Experience in Emerging Asia-Pacific
[July 09, 2018]

Emerging APAC Connected Consumer Survey 2017-2018: Network Performance (Both Coverage and Speed) is the Main Driver of Customer Experience in Emerging Asia-Pacific


DUBLIN, July 9, 2018 /PRNewswire/ --

The "Connected Consumer Survey 2017: Mobile Customer Satisfaction and Churn in Emerging Asia-Pacific" report has been added to ResearchAndMarkets.com's offering.

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This report focuses on aspects of Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in emerging Asia-Pacific (EMAP). In particular, it focuses on the drivers of customer satisfaction and churn in consumer mobile services.

The research was conducted between August and October 2017. The survey groups were chosen to be representative of the mobile Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1,000 respondents per country, and 5,000 respondents in the region.

The report provides:

  • insight into the main drivers of mobile customer experience and how they vary by country and by operator
  • analysis of the key factors that influence consumers' intention to churn
  • Net Promoter Scores (NPSs) of operators in emerging Asia-Pacific
  • an assessment of why some operators have better NPSs than others
  • analysis of the role of bundling additional services on customer retention; how do new service-based pricing models affect KPIs?
  • insight into the role of digitalising customer services and its impact on KPIs


Geographical Coverage

  • Indonesia
  • Malaysia
  • Philippines
  • Thailand
  • Vietnam

Key Topics Covered


  1. Executive Summary
  2. Driver of Customer Satisfaction and Churn
  3. Network Coverage and Performance
  4. Focus on Pricing and Bundling
  5. Methodology and Panel Information

For more information about this report visit https://www.researchandmarkets.com/research/82l8qs/emerging_apac?w=5

Media Contact:

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com

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Cision View original content:http://www.prnewswire.com/news-releases/emerging-apac-connected-consumer-survey-2017-2018-network-performance-both-coverage-and-speed-is-the-main-driver-of-customer-experience-in-emerging-asia-pacific-300677601.html

SOURCE Research and Markets


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