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ASEAN CMO EXPERIENCE: Disrupting the Marketing Landscape, Exploring the Unprecedented Role of a CMO
[July 04, 2018]

ASEAN CMO EXPERIENCE: Disrupting the Marketing Landscape, Exploring the Unprecedented Role of a CMO

KUALA LUMPUR, Malaysia, July 5, 2018 /PRNewswire/ -- Entitled "Leading the Way through an Era of Digital Transformation", the ASEAN CMO Experience, organized by Management Events, will be taking place on the 16th and 17th of July 2018 in Kuala Lumpur, Malaysia. The event will bring into discussion the following topics: 'Staying Timeless in an Ever-Changing Time', 'Build Enduring Brands and Businesses', 'Cracking the Code on a Customer Centric Culture', 'Building a Content Marketing Capability', 'The New Digital CMO', 'Market Access and Social Media', and 'Generational Engagement.'

The keynote speakers Kim Kristensen -- Denmark's Leader of the Year and Thomas Barta -- World Leading Expert on Marketing Leadership and Customer Leadership, are set to kick-off the ASEAN CMO Experience. Featuring insights on the latest innovations as well as best practices in Martech (Marketing Technology) today, the event aims to equip attendees with the most demanding skillsets required to lead the modern marketing team.

The event will debunk some of the top trending 'buzzwords' in the current marketing scene, such as Big Data, Chatbot, Automation, and Augmented Reality. Besides the power-packed knowledge, the agenda also highlights case studies from the speakers and panellists, some of the notable brands include Nissan Thailand (presented by Vincent Wijnen), PropertyGuru Singpore (presented by Esther Toh); and GE Digital Singapore (presented by Luis F. Gonzalez). It is a great opportunity for industry players to network with fellow practitioners from the marketing, media, advertising, digital and content ecosystem.

Management Events' conference producer Seema Sadik says in her statement: "This year's ASEAN CMO Experience Conference will address the challenges arising out of digital transformation. This two-day event will benefit attendees with case studies and stories of leading CMOs in the region, who have already taken significant steps to prepare their brands for the future and steel themselves against the next wave of digital disruption, including a hands-on approach workshop on day two."

One of the much-anticipated sessions of the event is the unique masterclass themed "Mobilising the C-Suite for Change", conducted by the keynote speaker Thomas Barta. As a former CMO at McKinsey and Kimberly-Clark, Barta will be sharing his study on customer leaders' success called the "Value Creation Zone". This special session promises a one-of-a-kind interactive and intensive problem-solving class, allowing attendees to build their own success roadmap.

The not-to-be-missed panelist discussions will focus on building brand agility, opportunities and challenges of glocalisation, digital transformation, and mobile-first world. Spanning across two days, the event is poised to ignite innovative ideas that will empower CMOs to thrive in the disrupting marketing landscape.

Come and meet hundreds of key industry leaders to exchange knowledge and accelerate the transformational role of the CMO in leading organisations in becoming the digital business.

About Management Events  

At Management Events, our passion is to create valuable encounters and impactful experiences in a professional setting. Our exclusive business conferences connect the top decision makers, solution providers, and inspire with great speakers. The event participants are technology-driven leaders of the largest companies in Europe and Southeast Asia.  

Annually, we produce more than 130 business events bringing together 20,000 leaders and 2,000 solution providers in 13 countries generating business opportunities through 50,000 face-to-face meetings. Currently, we operate in Austria, Denmark, Germany, Finland, the Netherlands, Norway, Sweden, Switzerland, Turkey, and Singapore.  


JingShuang Tham  
Management Events  
TEL: +603.9212.1747  

SOURCE Management Events

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