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Interest grows in SAS® Viya® as banks see a strong return from speedy and scalable analyticsCARY, N.C., June 28, 2018 /PRNewswire/ -- With competition fierce in financial services, banks of all sizes face common challenges. Each competes for customers in an evolving digital world, while simultaneously managing increased regulation and striving to be more operationally efficient. To respond to these industry challenges quickly and at scale, many banks are turning to analytical insights powered by the SAS® Platform and its SAS Viya products. NH Nonghyup Bank speeds digital transformation with AI With more than 20 million customers, NH Bank understands the importance of fostering a connection and providing a personalized customer experience as the institution continues to grow. To meet their personalization goals and speed digital transformation efforts, NH Bank looked o advanced analytics. Through SAS Visual Data Mining and Machine Learning on SAS Viya, the organization created a customer big data portal which provided a complete view of each customer. The portal supports both structured and unstructured data allowing the bank to run a variety of visual reports which provide analytical insights into individuals and enterprise customers. "The ability to provide personalized recommendations for our customers is part of what sets apart NH Bank from our competition," said a manager of the big data planning team, digital strategy department at NH Bank. "In creating this portal to better understand customers, we've provided each banker the access to the same analytical insights as a data scientist in our organization. Working with SAS and their machine learning capabilities provided us speed and scale to deliver this huge digital transformation project in just six months." More banks turn to SAS Viya Learn more about why 90 percent of the top 100 global banks use SAS. About SAS SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2018 SAS Institute Inc. All rights reserved. View original content with multimedia:http://www.prnewswire.com/news-releases/interest-grows-in-sas-viya-as-banks-see-a-strong-return-from-speedy-and-scalable-analytics-300673109.html SOURCE SAS |