| [June 11, 2018] |
 |
IRI to Discuss Innovative Marketing Measurement Strategies During ARF AUDIENCExSCIENCE Conference
IRI:
|
|
|
WHO:
|
|
|
Shelly Murphy, Vice President, Media Center of Excellence,
IRI®
|
|
|
|
|
Nishat Mehta, President, Media Center of Excellence, IRI
|
|
|
|
|
Jennifer Pelino, SVP, Omnichannel, IRI
|
|
|
|
|
Justin Petty, SVP, Media Solutions and Product Management,
IRI
|
|
|
|
WHAT:
|
|
|
On June 11, IRI's Shelly Murphy will join a panel of experts during
ARF's Cross-Platform Measurement Council Attribution Showcase, where
she will present a case study and speak on attribution and
cross-channel lift measurement.
|
|
|
|
|
|
|
On June 12, IRI's Nishat Mehta will demonstrate how marketers can
drive loyalty and maximize consumer lifetime value by leveraging
first-party data via CRM programs during his presentation titled, "The
Most Important Audience (News - Alert) Is the One You Already Have"
|
|
|
|
|
|
|
On June 13, IRI's Jennifer Pelino and Justin Petty will discuss
how in-flight optimization is a key tactic advertisers can employ
to increase exposure accuracy during their session titled, "Accelerate
Personalization for CPG Brands with Audience In-Flight
Optimization"
|
|
|
|
WHY:
|
|
|
One of the challenges that the consumer packaged goods industry
continues to face is that 80 to 90 percent of sales still occur
offline, which limits the means to trace back and assign proper
credit to different channels. Without knowing which channels are
driving sales or which efforts are working, marketers do not know
which of their efforts are producing positive ROI and how to
optimize their marketing activity.
|
|
|
|
WHEN:
|
|
|
Monday, June 11, 2018
|
|
|
|
|
1-5:30 p.m. EDT
|
|
|
|
|
ARF's
Cross-Platform Measurement Council Attribution Showcase
|
|
|
|
|
|
|
Tuesday, June 12, 2018
|
|
|
|
|
8:45-9:15 a.m. EDT
|
|
|
|
|
The Most Important Audience Is the One You Already Have
|
|
|
|
|
|
|
Wednesday, June 13, 2018
|
|
|
|
|
11-11:30 a.m. EDT
|
|
|
|
|
Accelerate Personalization for CPG Brands with Audience In-Flight
Optimization
|
|
|
|
WHERE:
|
|
|
ARF
AUDIENCExSCIENCE
|
|
|
|
|
Hyatt Regency Jersey City
|
|
|
|
|
2 Exchange Place
|
|
|
|
|
Jersey City, NJ 07302
|
|
|
|
|
|
About IRI
IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies to grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand, cloud-based technology platform, IRI helps
to guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events - a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation - is
leading to a seismic shift in drivers of success in all industries.
Ensure your business can leverage data at www.iriworldwide.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180611005186/en/
[ Back To TMCnet.com's Homepage ]
|
