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Total Economic Impact Study on Salesforce Lightning Shows 341 Percent Return on Investment over Three YearsSAN FRANCISCO, June 7, 2018 /PRNewswire/ -- Salesforce (NYSE: CRM), the global leader in CRM, today released a new Forrester Consulting study quantifying the Total Economic Impact and benefits of Salesforce Lightning. In the study1, Forrester found that a composite organization2 deploying Lightning to drive greater productivity and faster time-to-market for application development obtained a return on investment (ROI) of 341 percent over three years. Salesforce also announced today general availability for the Lightning Experience Transition Toolkit. This new collection of apps is designed to guide customers through their transition to the Lightning Experience, empowering any business to leverage breakthrough innovations on Lightning - including Einstein, Analytics and IoT. "We believe that Forrester's latest study underscores how Lightning is a catalyst for unleashing productivity, innovation and transformation across every industry," said Anne DelSanto, EVP and General Manager of the Lightning Platform, Salesforce. "The new Lightning Experience Transition Toolkit makes it easier than ever for customers to move to Lightning and accelerate their businesses with a more productive, smarter CRM." Lightning redefines CRM - offering an intuitive design, more productivity tools and a better user experience with innovations like Einstein, Analytics and IoT. Forrester's results revealed significant cost savings and business benefits for sales organizations, application developers and IT departments that have deployed Lightning - boosting productivity by up to 25 percent and cutting time-to-market for applications nearly in half. Among the other potential benefits, Forrester found that over three years the composite organization:
According to a customer interviewed for this study, an engagement director at a global consulting firm: "Collaboration has been a differentiator of Salesforce; prior to that, many of our territories saw CRM as an admin tool. After our Lightning deployment and broader organizational alignment, we can now leverage technology to be much more. There's been great success for account team collaboration. They can take quick action and respond." Lightning Transition Toolkit Available today, the Lightning Transition Toolkit is a new suite of apps built to help Salesforce customers navigate their digital transformation on Lightning. The Lightning Transition Toolkit offers direct access to Salesforce Success Cloud tools to help customers migrate successfully to Lightning, including:
Leading brands push productivity higher, build apps faster and work smarter with Lightning Tens of thousands of companies today are working faster and smarter than ever on Lightning. Here's how leading brands JLL and Autodesk are turbocharging their businesses after transitioning to Lightning:
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About the Total Economic Impact™ Salesforce Lightning study About Salesforce Lightning About Salesforce Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit https://www.salesforce.com, or call 1-800-NO-SOFTWARE.
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