TMCnet - World's Largest Communications and Technology Community



Honor Launches the Exquisite Honor 10 on Flipkart
[May 16, 2018]

Honor Launches the Exquisite Honor 10 on Flipkart

NEW DELHI, May 16, 2018 /PRNewswire/ --

Sale started midnight on May 16 

Also available on  

Honor - Huawei's e-brand for digital natives - launched the Honor 10, its flagship smartphone for 2018, yesterday in London. The launch will bring to life the concept of 'Beauty in AI', and reveal two major ground-breaking and industry leading smartphone technologies to consumers - AI and Unparalleled Design. The advanced AI 2.0 technology, applied chiefly to the smartphone's dual-lens camera. And the Honor 10 CMF [1] design, a 3D glass back with a stunning nano-scale optical coating composed of 15 layers of shimmering color.

The Honor 10 will be available at INR 32,999 for purchase at: from May 16 [12:00am IST] exclusively on Flipkart. The device will be available in India along with the other global markets, reiterating Honor's commitment to bring benchmark products to India.

According to George Zhao, President of Honor, "Before 2016, most phones came in just three colours: black, white and gold. Honor introduced Phantom Blue in 2016, Phantom Grey in 2017, and now the exquisite Aurora, a true breakthrough in smartphone design. We believe the recipe of success is simple - give consumers a really good product. That's what we work hard for everyday at honor. But we don't just stop at making a good product. We want to co-create a new lifestyle with young people worldwide. We listen to them, we bounce ideas around with them, and we cheer for them. They are our inspiration."

With the innovative devices and a precise targeting strategy, Honor continues to lead the industry in its home market as the No. 1 smartphone e-brand in China, while expanding rapidly overseas. The brand has achieved 100% growth in overseas markets since its inception. Catering to a young and brave generation of today's era, Honor recently emerged as one of the fastest growing smartphone brands in India in Q1 2018, entering the top 5 bracket. The brand with its India-first-approach registered an unprecedented growth of 146% owing to strong performance of its recently launched smartphones and captured the fifth position with 3% market share in the Indian smartphone market. As a brand born for the young generation, Honor wants to inspire and motivate the soul of users to see and to enjoy the world with their own interpretations.

Ayyappan Rajagopal, Senior Director, Mobiles, said, "Honor 10 brings an exciting new proposition to India and we believe it will be a game changer in the flagship segment. It has established a new category of intelligent phones that truly weaves AI into every functionality. It's also one of the most beautiful phones in the premium phone segment and we are excited to launch it on Flipkart."

Price and Availability 

The Honor 10 will be available starting midnight 16h May on Flipkart. Priced at 32,999, the smartphone comes with amazing offers like extra Rs. 5,000 off over regular exchange value for all Honor and other select devices, 3,000 off over regular exchange value for all other devices with terms and condition applied that is valid from 16th May to 18th May. Additionally, there are other offers like no cost EMI on Bajaj Finserv cards valid on 16th May only. Go more with 10% Instant Discount with Axis Bank Credit & Debit Cards which is also applicable on EMI Transactions. And the Jio Offer which includes Rs 1,200 cashback + 100 GB Additional data + Benefit of Rs 3,300 worth partners voucher.

Honor 10 will also be available on and will be bundled with great offers including INR 500 coupon on the purchase of the device, Mobikwik supercash up to Rs. 2,000. Users can also try their luck by playing a mobile based game and getting a chance to win a free Honor 10. For more details and terms and conditions check out.

Key Features of the Honor 10 

AI 2.0 Camera 

24MP + 16MP rear camera 

The Honor 10 24MP+16MP dual-lens AI camera was developed and supported by the AI chipset with built-in NPU, which means it recognizes 500+ scenarios in 22 categories in real-time. It can pinpoint the outlines of various surrounding objects, like the sky, plants, people or even a waterfall, and identify their locations instantly.

This feature is supported by the industry-first Semantic Image Segmentation technology, which allows the Honor 10 to identify multiple objects in one single image. It is here where the Honor 10 really stands out from the crowd. These industry-first Honor 10 features apply scene-specific parameters to each photo in real-time when taking a picture, making every photo you take a professional shot with just one click.

24MP front camera 

Not only is the rear camera supported by AI 2.0 technology, the Honor 10's 24MP front camera is an intelligent selfie companion. It supports 3D face recognition, optimizes facial details and detects over a hundred facial points to pixel-level accuracy.

The Honor 10 front camera also supports studio lighting effects with a range of lighting conditions. The advanced and precise facial recognition ensures an accurate bokeh, and captures subtle features of everyone's face, even in a 'groufie' shot.

Avant-garde design 

Aurora glass, radiance from every angle 

The process taken to achieve the Honor 10's minimalist finish wasn't simple, it was a result of the world-class industrial techniques and sophisticated engineering processes, which required the utmost precision and delicacy.  The Honor 10 glass design is made with 15 layers of 3D glass on the back, and this design reveals a colorful radiance from every angle, in natural light and shade.

Chic and stylish colors designed by The Paris Aesthetics Center 

Immersed in art history and the digital world, the Honor 10 brings stunning colors to consumers - the Phantom Blue. This iconic and ground-breaking color was created at The Paris Aesthetics Center, where the creativity and enthusiasm of Honor engineers and designers came to life. It is also available in Midnight Black.

Trendy characters all-in-one: Honor Full View and Ultrasonic Fingerprint Sensor under the Glass 

The Honor 10 embodies the industry-first front-placing ultrasonic fingerprint sensor under the glass, and a 14.84cm Full View FHD+ screen with a 19:9 bezel-less display and 86.2% screen-to-body ratio.

Upgraded and Intimate Experience 

The Honor 10 is powered by an independently built-in NPU processor. The 6GB RAM and 128GB ROM storage gives sufficient space to stock all exciting moments recorded in galleries, apps and files. The Honor 10 comes with the 3,400 mAh (typical value) battery.

The Honor 10 is based on the latest EMUI 8.1, which represents an overall upgrade in software function and capability, and particularly features the Clear Talk function, it reduces background noise in a windy environment when you're talking hands-free on the road, and it also increases the volume of whispering for quiet conversations.

 Honor 10 Features on a Page

 Design 3D Curved Aurora Glass Design
 15 Layers Nano Glass Coating
 14.84cm FHD+ Display with 86.2% Body to Screen Ratio
 19:9 Acpect Ratio Honor FullView Display with Notch Screen
 Ultra Sonic Under Glass Fingerprint Senor

 AI Camera 24+16MP AI Rear Camera
 AI Photography Mode
 3D Portrait Lighting
 AI Base 22 Different Scene Recognition
 Night Shot without Use of Tripod

 Monochrome Mode
 3D Creator
 24MP AI Front Camera With 4 in 1 Light Fusion Technology
 Portrait Mode with 3D Portrait Lighting

 AI Features AI Powered by Independent NPU
 AI Motion Detection
 AI Noise Cancellation (Clear Talk)
 AI Zoom
 Smart Face Unlock

 Performance 10nm Chipset Manufacturing Process with 30% Power Saving
 I7 Co- Processor
 EMUI 8.1 with Android 8.1 (Oreo)
 6GB RAM + 128GB ROM
 3400mAh Battery with Fast Charging
 Dual VoLTE Standby

[1] Color, Manufacturing, Finish (CMF) in industrial design

About Honor:  

Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, 'For the Brave', the brand was created to meet the needs of digital natives through Internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers. Honor led the online smartphone market with a global shipment value of 2.5 billion USD to become the number 1 online smartphone brand, as per International Data Corporation (IDC) in Q1 2017. Huawei's Consumer Business Group, comprising of its dual brands Huawei and Honor, shipped 139 million smartphones globally in 2016 and reported an increase of 44% in its annual revenue.

Media Contact:
Lakshmi Kumari
Consulting Associate
Genesis Burson Marsteller

[ Back To's Homepage ]

Technology Marketing Corporation

35 Nutmeg Drive Suite 340, Trumbull, Connecticut 06611 USA
Ph: 800-243-6002, 203-852-6800
Fx: 203-866-3326

General comments:
Comments about this site:


© 2018 Technology Marketing Corporation. All rights reserved | Privacy Policy