[April 13, 2018] |
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The Survey of College Marketing Programs, 2018 Edition - ResearchAndMarkets.com
The "The
Survey of College Marketing Programs, 2018 Edition" report has
been added to ResearchAndMarkets.com's offering.
This exhaustive 200-page study presents highly detailed data from 43
American colleges and universities about their marketing efforts,
pinpointing their use of and recent, current and expected spending on an
array of marketing vehicles including, but not limited to: Facebook,
Google Ads, Instagram, YouTube, LinkedIn (News - Alert), Twitter, direct mail, opt-in
email marketing, viewbooks, podcasts, Snapchat, Pinterest, telephone
solicitation, payments to search engines for placement, web optimization
strategies and much more.
The study also gives detailed data on use of and spending on public
relations, market research and marketing consultants, and billboards,
and radio and television advertising.
Just a few of the report's many findings are that:
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27.91% of survey participants had used a market research firm over the
past two years.
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Colleges where less than 20% of students had lived within 75 miles of
campus prior to attending the college distributed the most print
viewbooks in the past year, a mean of 22,357.
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Colleges in the sample spent a mean of $,281 on YouTube (News - Alert) advertising
in the past year.
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69.77% of colleges sampled advertised in newspapers for student
recruitment in the past year.
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93.75% of private colleges in the sample had an official marketing
budget.
Sources / Contributors
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Abraham Baldwin Agricultural College
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Arcadia University
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Borough of Manhattan Community College
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Bradley University
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California Baptist University
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California State University Dominguez Hills
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California State University, Sacramento
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California State University San Bernardino
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Casper College
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Davis & Elkins College
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East Tennessee State University
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Fort Hays State University
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Georgia Gwinnett College
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Humber College
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Humber Institute of Technology and Advanced Learning
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John Carroll University
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Kent State University
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Lewis & Clark College
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Lyon College
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Michigan State University College of Osteopathic Medicine
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Morehead State University
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Northwestern Michigan College
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Oregon State University
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Ouachita Baptist University
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Shippensburg University
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Small Private Liberal Arts College in Midwest
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Spalding University
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St. Louis College of Pharmacy
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Texas State University
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The College of New Jersey
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The University of Alabama in Huntsville
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UMass Lowell
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University of Alberta - Augustana Campus
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University of Colorado, Colorado Springs
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University of Idaho College of Business and Economics
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University of Louisville
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University of Mount Union
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Vancouver Island University
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Wabash College
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Wartburg College
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Willamette University
For more information about this report visit https://www.researchandmarkets.com/research/dnf3lq/the_survey_of?w=4
View source version on businesswire.com: https://www.businesswire.com/news/home/20180413005434/en/
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