TMCnet - World's Largest Communications and Technology Community



Europe OTT Video Trends and Forecasts 2017-2022 -
[March 09, 2018]

Europe OTT Video Trends and Forecasts 2017-2022 -

The "OTT Video in Europe: Trends and Forecasts 2017-2022" report has been added to's offering.

Paid (News - Alert)-for OTT video services' worth will increase from EUR8.1 billion at the end of 2017 to EUR18.0 billion by 2022. SVoD services will account for almost three quarters of this growth, but operators moving pay-TV services to OTT delivery will also foster multi-billion-euro growth.

Key performance indicators:

  • Users/subscribers
  • Population penetration
  • Spend
  • ASPU

All of the above split by the following categories of OTT video service:

  • Linear - channels (paid-for and free)
  • Linear - events
  • TVoD - rental
  • TVoD - ownership
  • SVoD (paid-for and free)

Also split by device type:

  • Smartphone
  • Tablet
  • PC
  • TV set (including STB, smart TVs, consoles and other streamers)

Key Topics Covered:

  1. Executive summary
  2. Paid-for OTT video services' worth will increase from EUR8.1 billion at the end of 2017 to EUR18.0 billion by 2022
  3. How we classify services in this forecast
  4. SVoD services will account for almost three quartrs of all retail revenue growth between 2017 and 2022
  5. Revenue growth will be buoyed by pay-TV providers pushing further into OTT video services; almost all countries will register double-digit CAGRs
  6. Key recommendations for TV and video stakeholders
  7. Regional forecasts and country comparison
  8. Worldwide: Western European OTT video will thrive, but take-up in Central & Eastern Europe will struggle to gain scale in many countries
  9. Western Europe: SVoD will account for 70% of consumer spend on OTT by 202 but live streaming content will be worth EUR2.1 billion per year too
  10. Western Europe: Operators' role in launching linear services, and integrating OTT SVoD into their STBs, will significantly affect the market
  11. Western Europe: Almost 20% of the OTT video spend in Ireland, Italy, Switzerland and the UK will be for linear services by 2022
  12. Central & Eastern Europe: Live streaming content will account for 26% of OTT spend by 2022, primarily driven by telco sports services in Turkey
  13. Central & Eastern Europe: SVoD has struggled to gain scale but OTT linear Channels have established a valuable presence
  14. Central & Eastern Europe: The relative importance of SVoD, TVoD and linear services varies significantly by market - Turkey is a notable outlier
  15. Country forecasts
  16. France: SVoD will drive continued growth in the French market; a mix of local and international players will co-exist
  17. Germany: Stronger consumer disinclination to TV and video subscriptions will buoy TVoD and thus increase overall ASPU
  18. Italy: A very competitive market where all key TV providers are involved in OTT will boost penetration from current low levels
  19. Poland: Low OTT video penetration is a result of cheap pay-TV packages ad high piracy levels
  20. Spain: Investment in high-end OTT video and Spanish content will push premium OTT video revenue past EUR 1 billion by 2022
  21. Turkey: Turkcell (News - Alert) and Trk Telecom have boosted linear OTT revenue but SVoD will drive future growth
  22. UK: Spend will approach EUR4 billion per year, driven by users taking multiple SVoD services and Sky Q going OTT
  23. Forecast methodology and assumptions
  24. Our spend forecasts focus on the direct flow of money between consumers and OTT video providers

For more information about this report visit

[ Back To's Homepage ]

Technology Marketing Corporation

35 Nutmeg Drive Suite 340, Trumbull, Connecticut 06611 USA
Ph: 800-243-6002, 203-852-6800
Fx: 203-866-3326

General comments:
Comments about this site:


© 2018 Technology Marketing Corporation. All rights reserved | Privacy Policy