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ProfNet Experts Available on Financial Advisors, Workplace Harassment, Super Bowl, More
[January 15, 2018]

ProfNet Experts Available on Financial Advisors, Workplace Harassment, Super Bowl, More

NEW YORK, Jan. 15, 2018 /PRNewswire/ -- Below are experts from the ProfNet network who are available to discuss timely issues in your coverage area.


You can also submit a query to the hundreds of thousands of experts in our network – it's easy and free! Just fill out the query form to get started:


  • Financial Advisors' Use and the Regulation of Crypto Currencies and Blockchain Technology
  • Alternative Investments
  • Robo-advisor Technology
  • Resolve to Get Fiscally Fit in 2018
  • The Solution for Sexual Assault and Workplace Harassment
  • Is That Sexual Harassment?


  • Super Bowl LII (21 experts)


  • Curated Content Writer / Editor – Financial Times (NY)
  • Editor, San Francisco Technology Bureau – The Wall Street Journal (CA)
  • Reporter – International Trade Today (DC)


  • 2018 Blogging Resolutions
  • Blogger Conferences: Top Events to Attend in January
  • Blog Profiles: Organization Blogs


Financial Advisors' Use and the Regulation of Crypto Currencies and Blockchain Technology
Steve Wallman
CEO and Founder
FOLIOfn, Inc.
McLean, VA
Wallman was recently featured in Investment Advisor, saying: "FINRA can….[be] a leader on issues such as the role a broker-dealer has in an electronic world and what kind of entities can play in the space with or without broker-dealer registration ... We think this is particularly critical for small-cap companies and crowdfunding type efforts." FINRA should also start to provide investors "with guidance" on Initial Coin Offerings/Blockchain, according to Wallman, describing what they are "and the risks of investing" in them. Wallman is a former SEC Commissioner and well known for his perspectives in the areas of investor education, trading technology and investment industry regulation.
Contact: Kathy King,

Alternative Investments
Blaine McLaughlin
Chief Operating Officer
VIA Folio
In the alternative investing world, 2017 will be remembered for key developments, and 2018 also holds a lot of great potential. Says McLaughlin: "[In 2017] the microcap IPO is back … And 2018 should also bring clarity to fiduciary rule questions related to registered investment advisors and broker-dealer firms …Uncertainty about this has prevented progress so whatever is decided will have a positive effect downstream on other topics."
McLaughlin leads VIA Folio, the alternative and private investing platform, distribution network, and marketplace. He is also available for comment on private investments, initial coin offerings and how advisors and investors are able to access alts/private investments.
Contact: Kathy King,

Robo-advisor Technology
Greg Vigrass
Folio Institutional
"Advisors and enterprises confront three main challenges: Many feel that they're drinking from a fire hose; with a plethora of FinTech tools available, it's hard for advisors to know what to choose. Understanding the needs and behaviors of current and future clients is the first step. It's also important for advisors to consider how technology fits with their firm's culture. [Another challenge involves] incorporating SRI investments: many of the same clients who are demanding digital engagement also want more SRI options, yet many advisors are not set up to accommodate them. SRI has become increasingly important to clients across every demographic, not just those interested in the environment and social issues."
Vigrass is also an expert in SRI/ESG/Impact and wealth management industry trends.
Contact: Kathy King,

Resolve to Get Fiscally Fit in 2018
Pamela Yellen
Bank On Yourself
"The best way to get into financial shape is to avoid slacker goal setting -- vague, unspecific goals such as 'save more' or 'spend less.' Instead, make your goals specific and meaningful. Here are some exercises to firm up your bottom line: 1) Build up a rainy-day fund to cover you in case of major unexpected expenditures; 2) Burn off debt by paying more than the minimum on your credit card payments each month; 3) Tighten your budget: Set up a realistic budget and track your spending."
Yellen is a financial investigator and the author of two New York Times best-selling books, including her latest, "The Bank On Yourself Revolution: Fire Your Banker, Bypass Wall Street, and Take Control of Your Own Financial Future." Yellen investigated more than 450 financial strategies seeking an alternative to the risk and volatility of stocks and other investments, which led her to a time-tested, predictable method of growing wealth now used by more than 500,000 Americans.
Online Press Kit:
Contact: Jennifer Thomas,

The Solution for Sexual Assault and Workplace Harassment
Mike Domitrz
" We need a different perspective on sexual assault and workplace harassment. The recent parade of  sexual assault survivors will continue for decades unless we do something drastically different to create a culture of consent and respect."
Domitrz, a noted expert on sexual assault and founder of the globally recognized DATE SAFE Project, has the solution. He has been speaking and providing the exact how-to skills sets and solutions to 100,000 people globally, each year for 20 years, including the U.S. military, college campuses and organizations. Dateline NBC's "My Kids Would Never Do That" just released an eight-part series streaming online featuring Domitrz and his solutions (it was filmed and aired the first time a few years back but released again due to the recent parade of sexual assault stories).
Contact: Lisa Baker-King, 

Is That Sexual Harassment?
Ken Cooper
Sexual Harassment Prevention Trainer
CooperComm, Inc.
"While many employers have an official stance on sexual harassment, harassing behavior continues to take place. This is in large part because targets of harassment don't know how to describe what happened and offenders aren't clear where the line is and how to avoid stepping over it. What's lacking is a set of analytical and conversational tools that allow managers and workers to discuss harassment situations and analyze possible actions and consequences." 
Cooper is president and founder of CooperComm, Inc., a consulting firm with extensive experience providing sexual harassment prevention training to a wide range of private- and public-sector organizations. A body language expert, Cooper has authored several books, including "Stop It Now: How Targets & Managers Can End Sexual Harassment" and "BodyBusiness: The Sender's and Receiver's Guide to Nonverbal Communication." He earned his master's degree at the University of Missouri, Columbia, and is also a graduate of the IBM/Harvard Advanced Business Institute. A longtime sexual-harassment researcher, speaker and prevention consultant, Cooper has conducted hundreds of seminars for tens of thousands of attendees, sharing his unique research-based tools for preventing harassment, changing behavior, and maximizing workplace productivity.
Online Press Kit:
Contact: Michelle Tennant,

EXPERT ROUNDUP: Super Bowl LII (21 experts)

Following are experts from the ProfNet network who are available for interviews on various topics regarding the upcoming Super Bowl, including economic impact, advertising, merchandising and more:

Michael McCormack
McCormack is the oldest son of the NFL Hall of Famer with whom he shares the same name.  McCormack has literally watched from the sidelines as this beloved American pastime has shifted to its current standing in American culture. Recalling his fond football memories of the past and the way in which the sport molded who he is as a person and a fan, McCormack shares his lifelong journey with pro football at its foundation in his April 2018 release, "Born Fanatic: My Life in the Grip of the NFL."
Says McCormack: "The NFL has forgotten that teamwork is why it exists. Its purpose is to teach teamwork by example. Judging from its own data, the NFL invests each year in youth football the equivalent of an average wide receiver's annual salary. A cultural behemoth as big as pro football can and should do better, for the benefit of its values, its fans and its own future. But it does not end with the NFL; fans have a role to play too -- this teamwork needs to expand beyond the field to the stands, our homes on game days, local communities and beyond."
Contact: Marissa Eigenbrood,

Economic Impact of Super Bowl LII
Victor Matheson
Professor of Economics
College of the Holy Cross, Worcester, Mass.
Matheson is an expert in sports economics and specifically on the economic impact of large-scale sporting events and stadia. He has been quoted extensively in written and broadcast media. He authored a paper (see link below) examining evidence from host cities from 1970-2001, which indicated the Super Bowl contributes just a fraction of the economic impact that boosters have promised. He says: "First, the economic impact of any Super Bowl is always inflated, typically by a factor up to 10x. Second, the costs are high, easily tensof millions plus an additional $500 million that the taxpayers of Minnesota put up for the new stadium. Finally, Minnesota is somewhat unique in two ways. It is a cold-weather destination, and the Vikings are still in the hunt to appear in the big game. Both of these change the economic equation."

Contact: John Hill,

Impact on Minnesota Travel and Tourism
John Edman
Tourism Director
Explore Minnesota
As the head of Minnesota's official tourism agency, Edman can discuss the impact of Super Bowl LII on travel and tourism for Minnesota, and the opportunity that the media exposure can bring to the entire state: "The fact that people all over the world will get to see Minnesota on a global stage is an incredible opportunity that doesn't come along very often. We have a great story to tell, and sharing that story with people who may have never heard of us before is very exciting to me and to everyone who's passionate about promoting Minnesota as a travel destination."
Edman has served 17 years as tourism director and has been appointed by three governors of three different political parties. He is responsible for the development of statewide plans to promote Minnesota as a tourism destination. Edman is the state's chief spokesperson for tourism-related issues and manages Explore Minnesota with a staff of 45 and a budget of $14.0 million. Edman helped create Explore Minnesota as a separate public/private state tourism agency and generated over $10 million in new private sector match in 2016. Under his leadership, Explore Minnesota generated 3.5 million new incremental trips, $389 million in new spending, and $37.3 million in new state taxes from 2016 spring-summer advertising. Explore Minnesota's recent marketing campaign generated a 9-to-1 ROI, according to Longwoods International. Under Edman's tenure, Explore Minnesota was honored with six Mercury Awards, two Odyssey Awards, and one Adrian Award, and he was elected by his colleagues in other states as the U.S. State Travel Director of the Year in 2015. He is a resident of Stillwater, is married with two children, and loves Minnesota and the great outdoors. Explore Minnesota is also a one-stop shop for media in need of resources surrounding Super Bowl LII, including story ideas, trip ideas, free high-res photos, video and more.
Contact: Shelli Lissick, 

Impact on Minneapolis-St. Paul Area
Michael Langley
CEO, Minneapolis Saint Paul Regional Economic Development Partnership
Executive Board Member, Minnesota Super Bowl Host Committee
Topics Langley can discuss include: 1) Super Bowl XXVI 1992 vs. Super Bowl LII 2018: Greater MSP lasted hosted the Super Bowl in 1992. Since then, the region has seen a 43% increase in employment and 34% growth in population, including 190% growth in diverse populations; 2) Greater MSP region's economy, business landscape, and entrepreneurial ecosystem; 3) Leadership in sports innovation. From roller skates and roller blades to concussion prevention technology and the big data that fuels the popular fantasy sports platforms, Greater MSP is home to the entrepreneurs who are leading the way in sport innovation and technology; 4) Economic impact of hosting the Super Bowl.
Contact: Caitlin Teare,

Super Bowl Halftime Show
Charles Coplin
Faculty, Emerson College
Coplin, a former VP of programming and former executive VP of content for the NHL, is an Emmy Award-winning television producer responsible for some of the most-watched broadcasts in history. He is a versatile show-runner with more than a decade of experience producing live studio, remote and post produced network programs, as well as off-Broadway theater. He was an executive in charge of broadcasts with Prince, Paul McCartney, Bruce Springsteen and other musical artists, as well as Super Bowls, Super Bowl halftime shows, College Football Championships, Wide World of Sports, and the World Cup. He is available to discuss why the NFL decided to go with Justin Timberlake for the halftime show.

Brand Sponsorship, Social Media Influence 
David Gerzof Richard
Faculty, Emerson College
President, BIGfish PR
Gerzof Richard looks at how advertising, brand sponsorships and social media are impacted by, and influence, the marketing spectacle that is the Super Bowl. He is an entrepreneur and public relations executive in addition to his position at Emerson. At Emerson, Gerzof Richard develops programs that connect the college's Communication Studies Department with brands and innovators outside the school. He regularly experiments with and explores a variety of communication strategies, mediums, tools, and technologies as they relate to brands, campaigns, and society. He teaches courses in guerilla public relations, sports PR, political communication, speech writing, thought leadership and global public relations.

Super Bowl Ads
Rochelle Bailis
Global Director of Content
Bailis is available to discuss the top five most popular commercials from last year's Super Bowl (according to USA Today Ad Meter: and measure their after-effects in terms of engagement with the brand, their website and the specific product they were promoting.
Contact: George H. Simpson,

Legal Challenges of Super Bowl Advertising
Amy Mudge
Partner, Regulatory and Advertising and Marketing Practice Groups
With Super Bowl LII fast approaching, there is an increased scrutiny on all things advertising. According to numerous sources, the cost of an average 30-second spot has increased more than 100% between 2007 and 2016, rising from $2.39 million to $4.8 million. This year, 30-second spots are reportedly going for more than $5 million. For the companies that decide to invest, how will they produce catchy, effective advertisements to ensure their money is well spent? Marketers are always looking for new techniques to cut through the clutter, but how can they do that without running afoul of the law and a quagmire of compliance challenges?
Mudge is available to discuss this in depth, and can specifically address: guidance from the FTC and Competition Bureau on new marketing techniques and practical tips for companies; product differentiation strategy and how companies can find the best way to promote their differences without crossing the line into product denigration; lessons learned from Lanham Act and National Advertising Division (NAD) cases; best practices in comparative advertising; remedies when a competitor has overstepped the bounds and options for challenging competitor false advertising; the difference between a puff and a "claim requiring support."
Contact: Bethany Early, 

Legal Source: Advertising Challenges During Super Bowl LII
Po Yi
With Super Bowl LII just weeks away, excitement is building for companies and organizations of all types, including those with no connection to the event. They will be tempted to use "Super Bowl LII" to promote their products, services, and agendas. That temptation can be dangerous. Using Super Bowl trademarks is a minefield for sponsors and non-sponsors alike. Yi, a partner with the law firm Venable, is available to provide her perspective on how brands can advertise appropriately during the Super Bowl. 
Yi specializes in advertising and marketing, and can provide insight and analysis on the trademark, advertising, and marketing issues around the Super Bowl, including: what to avoid when putting a sweepstakes or giveaway together; avoiding unauthorized trademark use of the Super Bowl name; NFL trademark infringement -- is the reward worth the risk?
Contact: Kathy O'Brien, 

Economic Impact, Media Rights and Stadiums
Irwin A. Kishner
Herrick Feinstein
Kishner, a partner at leading sports law firm Herrick Feinstein, can cover the economic impact of the game, media rights questions, and revenue sharing agreements. He can also speak to stadium concessions, luxury suites and PSLs, should that angle be of interest. If the Vikings happen to become the first team to play the game in their home city, he can also cover the economic impact this would have.
Kishner has a broad range of stadium experience in all the major sports leagues, including the financing of MetLife stadium and a proposed stadium for the Oakland Raiders in 2016. He also was lead counsel on the recent Mayweather-McGregor fight, representing UFC.
Contact: Kayla Retzler,

Economic Impact, Media Rights and Stadiums
Daniel A. Etna
Herrick Feinstein
Etna, a partner at leading sports law firm Herrick Feinstein, can cover the economic impact of the game, media rights questions, and revenue sharing agreements. He can also speak to stadium concessions, luxury suites and PSLs, should that angle be of interest. If the Vikings happen to become the first team to play the game in their home city, he can cover the economic impact this would have.
Etna has a broad range of stadium experience in all the major sports leagues, including the financing of MetLife stadium and a proposed stadium for the Oakland Raiders in 2016. He recently advised Major League Soccer's D.C. United in the construction of Audi Field in Washington, D.C., and UNLV in their Las Vegas Stadium negotiations with the NFL's Las Vegas Raiders.
Contact: Kayla Retzler,

Super Bowl Advertising
Dr. Paul A. Pavlou
Senior Associate Dean of Research, Doctoral Programs and Strategic Initiatives
Temple University's Fox School of Business
Dr. Pavlou has conducted neuromarketing research using fMRI brain scans to identify the anatomy of the brain that significantly better predicts the success of TV advertising.
Contact: Christopher Vito,

Super Bowl Advertising
Dr. Angelika Dimoka
Associate Professor of Marketing and Management Information Systems
Temple University's Fox School of Business
Dr. Dimoka has conducted neuromarketing research using fMRI brain scans to identify the anatomy of the brain that significantly better predicts the success of TV advertising.
Contact: Christopher Vito,

Travel/Tourism Impact
Dr. Robert Li
Professor of Tourism and Hospitality Management
Temple University's School of Sport, Tourism and Hospitality Management
Dr. Li is a destination marketing expert. He is available to discuss the mechanisms and tactics by which a location (like the host of a Super Bowl, for example) can market itself to support tourism and travel.
Contact: Christopher Vito, 

Travel/Tourism Impact
Dr. Jeremy S. Jordan
Associate Dean
Temple University's School of Sport, Tourism and Hospitality Management
Dr. Jordan is a co-founder of Temple's Sport Industry Research Center (SIRC) and has conducted multiple research projects into economic impact analysis of major sporting events, including the NFL Draft in Philadelphia and Chicago.
Contact: Christopher Vito, 

Super Bowl Ticketing
Dr. Joris Drayer
Associate Professor of Sport and Recreation Management
Temple University's School of Sport, Tourism and Hospitality Management
Dr. Drayer is available to discuss supply and demand of Super Bowl tickets and secondary ticket markets that include StubHub, Seat Geek and others.
Contact: Christopher Vito,

Betting/Gambling Odds
Dr. George Diemer
Assistant Professor of Sport and Recreation Management
Temple University's School of Sport, Tourism and Hospitality Management
Dr. Diemer is a sport economist who is available to discuss the odds and probabilities associated with sport betting around the Super Bowl.
Contact: Christopher Vito,

Super Bowl Advertising
Ken Sahlin
Sahlin can discuss how companies are utilizing digital and out-of-home (OOH) advertising around the upcoming Super Bowl. He can also touch on how each type of advertising has evolved over time. DOmedia is the largest database of OOH advertising in the U.S.
Contact: Brett Garrison,

What to Expect From This Year's Super Bowl Ads
Kelly O'Keefe
Professor of Creative Brand Management
VCU Brandcenter
O'Keefe, a marketing innovator for more than 20 years, is available to discuss what viewers can expect from this year's Super Bowl ads. Prior to joining the Brandcenter, he led O'Keefe Marketing, a pioneer in digital marketing and branding that received more than 100 major awards and had its work cited in numerous books and journals, including "Business @ the Speed of Thought" by Bill Gates. The agency was named Southeast Agency of the Year by Adweek Southeast, and O'Keefe was named Virginia Entrepreneur of the Year and Richmond Ad Person of the Year.
O'Keefe has been a strategic brand advisor to clients such as GE, ESPN, Walmart, Hamilton Beach, Sesame Workshop, National Association of Broadcasters, UPS and The Home Depot. He has spoken to reporters previously about such brand-related topics as AIG, American automakers, the marketing of "The Simpsons," Disney's purchase of Marvel, guerilla marketing, franchise filmmaking, re-branding the Sci-Fi Network, online customer reviews, Super Bowl advertising and product placement, among many other issues. His commentary on branding has been featured in media including CNBC, CNN/fn, Fox, MSNBC, The New York Times, The Wall Street Journal, USA Today, BusinessWeek, Brandweek, Time Magazine, U.S. News & World Report, Advertising Age, The Washington Post and the LA Times.
The VCU Brandcenter was named the No. 1 graduate advertising program by Creativity magazine and became the first winner of the 4A's O'Toole award for the Best Advertising School, a title it still holds.
Contact: Leila Ugincius,

Stadium Concessions
Dan Gallery V
Gallery can discuss new concessions available at U.S. Bank Stadium for Super Bowl fans, including new standalone units, action stations, complete bars, dessert carts and portable mini-carts. He can also discuss consumer demand for fresher, healthier food options at games. Gallery is a manufacturer of food and beverage carts inside U.S. Bank Stadium.
Case Studies: 
Contact: Holly Sprague,

Fan Research and Retailing
Kirk Wakefield, Ph.D.
Executive Director, Sports Sponsorship & Sales
Baylor University Wakefield's research in retailing covering more than two decades focuses primarily upon sports psychology, team sports marketing, entertainment marketing, and fan and consumer response to pricing and promotional tools. He has conducted fan research in almost every venue in sports, including the NBA, NFL, MLB, MLS, NHL, and NASCAR. Wakefield developed the Sports Sponsorship & Sales program and its advisory board of over 95 members from major league teams, leagues, and corporate partners. He also founded and serves as publisher & editor of The Baylor S3 Report (, the industry-leading publication featuring best practices in sports sales and marketing written by the sports industry for the industry.
Contact: Eric Eckert,


Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board:

  • Curated Content Writer / Editor – Financial Times (NY)
  • Editor, San Francisco Technology Bureau – The Wall Street Journal (CA)
  • Reporter – International Trade Today (DC)


Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at

  • FROM THE BEYOND BYLINES TEAM: OUR 2018 BLOGGING RESOLUTIONS. Every January, we start the new year focused on what we'd like to change or do better with our writing and blogging. Here's where our heads are as we gear up for another year on Beyond Bylines.:
  • BLOGGER CONFERENCES: TOP EVENTS TO ATTEND IN JANUARY. This a monthly column of what's happening in the blog world. Here are top events to attend in January:
  • BLOG PROFILES: ORGANIZATION BLOGS. Each week, we select a topic and handful of blogs that do a great job contributing to the conversation. This week, we look at Organization Blogs: 

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