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BroadbandTV Announces Interactive Division at CES 2018Today at The Consumer Electronics Show (CES), BroadbandTV (BBTV), a digital entertainment company which exists to empower creators and inspire audiences, announces the launch of BBTV Interactive, a new business division that builds original games and mobile apps across multiple platforms, for top digital talent. The launch follows a number of successful app launches, including a mobile game for top Spanish language creator Fernanfloo, downloaded by over 9.5 million people, and taking the number one most downloaded app spot in the App Store and Google Play store within 24 hours of its release. BBTV's latest mobile game, Squad Rivals, will enter Closed Beta later this month. The game features an exciting mix of gamers and entertainers that boast tens of millions of digital subscribers and hundreds of millions of monthly viewers. "We're placing an emphasis on building mobile games that are truly broadcastable. We're in a unique position as we already work with top digital talent that each have large highly engaged audiences allowing us to directly market the apps to targeted consumers," comments Lewis Ball, VP Interactive, E-commerce and Professional Services, BroadbandTV. "We're further connecting digital talent with their fans and expanding revenue streams, it's a significant opportunity." Consumer spending on mobile apps is expected to surpass $110 illion in 2018, a 30% increase from 2017**, and downloads are forecast to jump from 197 billion in 2017 to 353 billion in 2021***. BroadbandTV has been committed to further expanding revenue streams and has successfully built monetization arms within the business to expand revenue opportunities for its vast and growing catalogue of Intellectual Property. Its monetization channels today span advertising video on demand, subscription video on demand, mobile apps, e-commerce, and licensing. Total annual viewership for BBTV increased 66% from 2016 to 2017, from 206.0 billion to 341.4 billion, respectively. Today the company achieves over 34 billion views per month*, and 285 million unique viewers****. BBTV remains the third largest video property globally following only Google and Facebook (News - Alert), according to the October 2017 comScore Top 100 Video Properties Worldwide report for Unique Viewers. As of October 2017, BroadbandTV represents 30% of Google Site viewers and 58% of Facebook. To put that into context, this means that nearly one in three people on Google Sites, including YouTube (News - Alert), are watching BroadbandTV content. Today's news coincides with a spotlight discussion with BroadbandTV Founder & CEO, Shahrzad Rafati, and Variety Digital Entertainment Editor, Todd Spangler, at CES, Las Vegas. For more information, please visit www.bbtv.com
* BBTV Achieves 34.2 Billion monthly views, based on Google (News - Alert) Analytics,
December 2017
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View source version on businesswire.com: http://www.businesswire.com/news/home/20180110005317/en/ |
