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eToro Selects DMway to Boost Marketing EffectivenessNEW YORK, Jan. 9, 2018 /PRNewswire/ -- eToro, a world fintech leader, announced today that it selected DMway Analytics' AI platform to boost is marketing activities.
DMway Analytics is disrupting the data science world by providing an autonomous predictive analytics solution. The solution enables every subject matter expert (non-scientist and citizen data scientist) to build his or her own predictive models within hours to days, versus the traditional development time of months to produce the models. eToro, the world's largest social investment network (over 4.5 million customers in more than 170 countries) that allows its users to watch the financial trading activity of other users, copy them, and to make their own trades, will be using DMway in its marketing department to build a "smart recommendation engine" that automates the NBO (next best offer) process and allows a prompt online response to market events. In eToro's case this could a fluctuation in Bitcoin pricing, the stock market, etc. Nir Shmuleviz, vice president of marketing for eToro, said he selected DMway because of its ability to help his company match each customer with the right offer in a fraction of the time and for much less cost than hiring a data scientist. "Using DMway provides my marketing team and me with a new level of agility, flexibility and responsiveness, without the need to rely on other internal or external resources," said Shmulevitz. "It's a powerful and necessary tool if you want to stay relevant during the digital transformation." Moving forward, Shmulevitz said he plans to leverage DMway in multiple ways throughout the marketing department by building additional predictive models that will assist his team in predicting churn, improving marketing messaging, and more. "DMway is proud that eToro selected us," said Gil Nizri, CEO of DMWay. "By democratizing AI and ML, we enable subject matter experts, like Shmulevitz and his marketing team, to become citizen data scientists. The results are better marketing and business performance." About eToro eToro is the first global market place for people to trade currencies, commodities, indices and CFD stocks online in a simple, transparent and more enjoyable way. eToro empowers over 4.5 million users in more than 170 countries worldwide to manage their funds through our innovative online investment platforms and active trading community, with thousands of new accounts created every day. About DMWay For more information about DMWay Analytics visit www.dmway.com Contacts:
SOURCE DMWay Analytics 
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