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Consumer Frustration with OTT Experience Will Drive Important 2018 Changes, Ooyala Report FindsOoyala, a leading provider of software and services that simplify the complexity of producing, streaming and monetizing video, has released its State of the Broadcast Industry 2018 report which maps out the challenges for content creators and distributors as they strive to maintain and grow audiences in an increasingly fragmented media landscape. Importantly, the report - which draws on Ooyala's own data and analysis as well as research conducted by other organizations - delves into consumers' frustrations as they navigate a world in which there may be simply too many choices. Research underscores that viewers are embracing content anywhere, on any device. However, it also indicates that Millennials, arguably the key demographic for streaming services, already are overwhelmed with the plethora of options - estimated by Park Associates to include more than 200 OTT services in North America alone are in operation; 49% of viewers saying there are now too many TV programs from which to choose, according to Hub Entertainment. And yet amid all this abundance, Millennials also indicate they are not completely satisfied with their current OTT services, per Morning Consult. Consumer frustration will drive improvements in the OTT experience: streamlined authentication, better content curation, personalization and easier search and discovery, Ooyala predicts. At the same time, mobile viewing will continue to explode: surveys predict that mobile video viewing will account for 75% of mobile data traffic by 2022, per Ericsson (News - Alert). "TV viewing is continuing to go to a much more personalized, one-to-one experience," said Belsasar Lepe, Co-Founder and SVP of Products and Solutions at Ooyala. "Where previously you might have sat with your family and consumed your favorite show together, it's going to be online and much more personalized with additional features such as virtual and augmented reality." The State of the Broadcast Industry 2018 comprises insights gleaned by Ooyala through its work with the largest video distributors in the industry, in combination with other expert research and analysis from other sources. The Ooyala report identifies several ares of focus by content distributors as they seek to attract and maintain share of view. These include:
Given these findings, OTT is entering a pivotal year. Online viewership of marquee 2018 events such as the Winter Olympics and the Royal Wedding is anticipated to "break the Internet." In 2018, success may come to the companies which excite consumers with innovations in discovery and content delivery, funded through new monetization methodologies. The full report, including citations crediting research providers, can be found here. About Ooyala: Ooyala is a leading provider of software and services that simplify the complexity of producing, streaming and monetizing video. Ooyala's comprehensive suite of offerings includes one of the world's largest premium video platforms, a leading ad decisioning platform and a media logistics solution that improves video production workflows. Ooyala's solutions help broadcasters, operators, media and production companies get content to market faster, build more engaging and personalized experiences across every screen, and maximize return for any video business. Vudu, Star India, Sky Sports (U.K.), ITV Studios (U.K.), RTL Group (News - Alert) (Germany), TV4 (Sweden), Mediaset (Spain), America Television (Peru), and Media Prima (Malaysia): these are just a few of the hundreds of broadcasters and media companies who choose Ooyala. Headquartered in Silicon Valley, Ooyala is a subsidiary of global telecommunications and IT services company Telstra (News - Alert) and has offices in Chennai, Cologne, Dallas, Guadalajara, London, Madrid, New York, Paris, Singapore, Stockholm, Sydney, Tokyo, and sales operations in many other countries across the globe. For more information, visit www.ooyala.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180103005358/en/ |