TMCnet News
AlumniLocator™ Helps Schools Fill Gaps in Alumni DatabasesFor development directors and admissions officers at colleges and universities, staying connected with alumni and prospects of all ages is crucial to forging influential relationships and building endowments, as well as attracting new students. Recognizing the need for up-to-date contact information, Take 5 Media Group, one of the nation's largest consumer data owners and a leader in education audience data aggregation, recently launched AlumniLocator™, a tool that provides postal and email addresses, in addition to full demographic and lifestyle data, to help development directors and admissions officers succeed. Take 5 Media Group has worked for more than 10 years with colleges, universities and test preparatory companies to provide audience data of incoming college students, recent college exam test-takers, undergraduate, and graduate students across the country. Its educational databases enable institutions of higher learning to reach alumni, college-boun students and their parents with curated, double opt-in datasets reaching the right people at the right time. "Higher education is a competitive business that relies heavily on outreach and engagement," said Richard Gluck, co-founder of Take 5 Media Group. "Through our extensive work with education clients we saw a need for sophisticated data solutions and created AlumniLocator specifically to help schools succeed." AlumniLocator's data intelligence ensures current data contact points for past students and alumni with over 95 percent postal address coverage, along with current email addresses. In addition, Take 5 Media Group offers more than 350 separate demographic and lifestyle filters that can be appended to each record, such as: household income/net worth ranges; home ownership/type/value; presence/age of children; date of birth; event-driven data (new parents, new movers, empty nesters, newly married); purchase intent (auto, home, travel, vacation); and lifestyle/hobby interests. Take 5 Media Group Founded in 2003, Take 5's original goal was to create a proprietary, national consumer database with postal, email, phone numbers and overlaying lifestyle trigger information. It was among the first to build multi-channeled direct marketing solutions in the industry and as a result, became a leader in omni-channel marketing, and a nationally-recognized compiler of double opt-in consumer participation. Take 5 has access to an in-depth and comprehensive database of proprietary consumer data and market intelligence available through social media and online channels. The company's headquarters are in Boca Raton, Florida with branch offices in New York City, Atlanta, GA and Modiin, Israel. For more information, visit www.take5mg.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171206005972/en/ |
