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UpGift Re-Invents the "Present", Launches Wishlist for Life.
[December 04, 2017]

UpGift Re-Invents the "Present", Launches Wishlist for Life.

SAN FRANCISCO, Dec. 4, 2017 /PRNewswire/ -- UpGift, the first gifting platform that unites family and friends to give meaningful experiences, announced its official launch today.  UpGift combines the power of crowdfunding, with a social network built around the people and goals that matter, to transform the way we give.

The average U.S. consumer spends over $900 each holiday season and 15 hours searching for the right gifts, to fill the already overflowing drawers and shelves of those they love.  These gifts spend a relatively short time in our homes, followed by an eternity in landfills and oceans.

UpGift's platform is designed to save users time, eliminate stress and pollution, and direct funds toward something more meaningful: experiences that people want.  Users can create a wishlist of goals for themselves or a loved one and share it with friends and family.  Friends and family visit their wishlist, choose a goal that they want to support (college, piano lessons, season tickets, gym membership, a fun trip, charities, etc.) and can contribute in seconds with a credit card, Apple Pay, or Android Pay.

Progress toward goals is tracked in real time, so loved ones can rally around them and feel the impact they've made.  A person's UpGift page lasts a lifetime, so they will always remember who helped them achieve their dreams.

Holiday gifting is a $680 billion market poised for a major shift.  A recent survey showed that 78 percent of millennials prefer spending on experiences over physical stuff.  The core problem is that experiences are more expensive than material goods, and typically lie outside the budget of any one person. 

"We realized that something important was missing – a tool that unites people together and makes giving meaningful experiences as easy as buying a toy on Amazon," said Pete DeLaurentis, founder of UpGift. "Gifting touches everyone's lives, but each year also causes unneeded stress, clutter, pollution, and waste.  We wanted to change this, and we realized that making UpGift effortless, addictively fun, and highly rewarding was the key. When the right thing to do becomes the easiest thing to do, real change happens. And it happens fast."

UpGift uses a novel single-page, mobile-first interface, and is instantly usable on any smartphone.  Users can share wishlists via text, email, or Facebook.  UpGift's web-based technology allows friends and family to contribute without installing any apps, signing up, or even leaving Facebook.  UpGift is live, and users can start "upgifting" today. 

Visit on your smartphone to create a wishlist this holiday season, or give a memorable gift to someone that matters in your life. also features sample wishlists, gift ideas, and a short film about upgifting.

About UpGift

UpGift is a "wishlist for life," and the first social platform that unites family and friends to give meaningful experiences.  UpGift's mission is to help people live fuller lives, and free our culture and planet from peak-materialism.

UpGift is headquartered in San Francisco, California.  The team has decades of experience in design and development, and a deep passion for transforming difficult problems into fun and effortless user experiences.

See the Press Kit for images and other media assets.



UpGift Re-Invents the “Present”, Launches Wishlist for Life.

UpGift Re-Invents the “Present”, Launches Wishlist for Life.

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