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FLX Merchandise from Farelogix Helps Airlines Take Control of its OfferMIAMI, Nov. 14, 2017 (GLOBE NEWSWIRE) -- Farelogix today announced that Alaska Airlines has gone into production with FLX Merchandise, the industry’s leading enterprise merchandising and rules engine. Alaska Airlines is using FLX Merchandise to take control of its offer in its direct channel. “We are proud to see Alaska Airlines go live with FLX Merchandise. They are a great addition to our already stellar roster of customers using FLX Merchandise,” said Jim Davidson, CEO of Farelogix. “Alaska is among the forward-thinking airlines that recognize the benefits of investing in a high performance, flexible, airline-controlled and managed merchandising engine that not only meets their merchandising and retailing needs of the present, but has the innovative staying power to support Alaska’s brand and product differentiation, customer alignment, and new revenue generation strategies for years to come.” FLX Merchandise, delivered as an enterprise or cloud-based solution, directly integrates with the airline’s technology stack or PSS, enables airlines to create custom-tailored and dynamic product and service offers fordynamic retail across multiple sales channels, including airline.com, mobile, check-in, kiosks, call centers, and travel agencies (direct or via GDS). In addition to its sophisticated rules engine, FLX Merchandise also integrates, via an internal API, directly with an airline’s CRM, FFP, propensity, and predictive data sources for personalization and dynamic pricing of offers. Today, FLX Merchandise, delivered across all major PSS and airline sales channels, helps many airlines generate billions of dollars annually in new revenues, delivering an ROI in literally days or a few weeks. About Farelogix Media Contact: |