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Trusona and Aetna to Lead Discussion on Securing Healthcare with #NoPasswords Technology
[November 13, 2017]

Trusona and Aetna to Lead Discussion on Securing Healthcare with #NoPasswords Technology

SCOTTSDALE, Ariz., Nov. 13, 2017 /PRNewswire/ -- Ori Eisen, Founder & CEO of identity authentication leader Trusona and Jim Routh, Aetna Chief Security Officer, on Thursday, November 16, 2017 will share their "No Passwords" vision and best practices on how healthcare authentication security can be stronger and more convenient for healthcare organizations both internally (employees) and externally (providers and members).


The online event hosted by the National Health Information Sharing and Analysis Center (NH-ISAC) is an opportunity to hear about Aetna's Next Generation Authentication system and Trusona's #NoPasswords identity authentication technology. The hour-long webinar will explore the need to move away from passwords and the benefits of identity authentication solutions that are available today.


Presentation: "Best of both worlds: Boosting Security and Convenience - Passwordless Healthcare Authentication."

Online event will explore innovations to better secure company assets and provide friction-free authentication to healthcare employees, providers and members. As part of Trusona's #NoPasswords revolution, this presentation will explore the importance of moving away from static passwords, Knowledge Based Answers (KBA) and SMS verifications - and why healthcare leaders such as Aetna are moving to dynamic identity authentication

Trusona's technology provides both authentication and identity proofing with patented anti-replay technology that assures a user's credentials can't be stolen or replayed to imitate a member's login.


This event is an opportunity to hear how Aetna is driving a paradigm shift in online identity authentication to defend against the sophisticated cyber attacks that target health care organizations while meeting members' desire for simplified authentication.



Thu, Nov 16, 2017 4:00 PM - 5:00 PM EST



Jim Routh is Chief Security Officer (CSO) and leads the Global Information Security function for Aetna. He is the Chairman of the FS-ISAC Products and Services Committee and former Board Member. He is a Board Member of the National Health-ISAC. He was formerly the Global Head of Application and Mobile Security for JPMorgan Chase. Prior to that he was the CISO for KPMG, DTCC and American Express and has over 20 years of experience in information technology and information security as a practitioner, management consultant and leader of technology functions and information security functions for global financial service firms. Routh is the winner of the 2009 BITS Leadership Award for outstanding leadership of the Supply Chain Working Group.


Ori Eisen, Trusona founder and CEO, has spent the last two decades fighting online crime, and is respected for his business knowledge and leadership. Trusona, the global leader in Identity Authentication, solves the world's current authentication anonymity. Prior to Trusona he founded 41st Parameter, the leading online fraud prevention and detection solution which was acquired by Experian in 2013. Ori also served as the Director of Fraud Prevention at American Express and VeriSign/Network Solutions.  Ori is often quoted by industry insiders, and receives numerous invitations to keynote industry events and conferences.



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About Trusona
Trusona is the global leader in Identity Authentication offering a suite of no password solutions spanning from frictionless login to the world's only insured authentication. Trusona's dynamic authentication relies on patent-pending anti-replay technology that use the unique nature of every action to prove the True Persona behind every digital interaction. Trusona is leading the #NoPasswords Revolution where there are no passwords to be created, remembered, stolen, or compromised ensuring people are who they say they are and no one else can. The company was founded in 2015 by CEO and cyber security expert Ori Eisen and is funded by Kleiner Perkins, Microsoft Ventures, Seven Peaks Ventures, and 2M. For more information about Trusona visit

CONTACT: Joe McGurk,


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