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Unisys Wins Gold at 2017 ITSMA Marketing Excellence AwardsBLUE BELL, Pa., Nov. 9, 2017 /PRNewswire/ -- Unisys Corporation (NYSE: UIS) today announced that its premier client success program has won a Gold Award for Marketing Excellence from ITSMA, the leading source for business-to-business (B2B) marketers in the connected economy. Winning in the "Ensuring Customer Success" category, Unisys accepted the award at ITSMA's recent 24th Annual Conference, Marketing Vision 2017. The award-winning Unisys Closed-loop Client Success Program is a multi-year initiative relying on direct feedback to enhance client service and cultivate advocates around the world. It incorporates a range of high-touch channels, including client surveys in eight languages, continual engagement through Unisys client executives and promotion of Unisys clients' success. The program has helped Unisys exponentially raise its Net Promoter Score (NPS) – a common standard for measuring effectiveness of client service and a key indicator of client loyalty and business growth. Unisys' NPS jumped from 23 in 2013 to 43 in 2016 – an 87-percent increase and significantly above the average NPS of 25 for B2B companies. In addition, the program was instrumental in enabling Unisys to improve its win rate for client contract renewals and substantially increase revenue from target accounts. "As the pace of marketing transformation continues to accelerate, Unisys and this year's other award winners stood apart from their peers with innovative and inspiring programs that drove substantial impact on the business," said Dave Munn, president an CEO of ITSMA. "From new approaches for Account-Based Marketing to transforming marketing for digital leadership, this year's winners have demonstrated the kind of leadership that companies in the connected economy need to succeed." "Unisys is committed to delivering exceptional customer experience for our clients," said Ann Sung Ruckstuhl, senior vice president and chief marketing officer, Unisys. "Our Client Success Team is doing an outstanding job in providing deep and actionable insights so that we can continuously improve client satisfaction and loyalty. It's an honor to have our commitment to customer success recognized by ITSMA." About the ITSMA 2017 Marketing Excellence Awards The jury, an international group of marketing executives and experts, selected the winners based on excellence in innovation, program execution and business results. The awards honor outstanding marketing performance at two levels: diamond and gold. For more information about the award winners, visit itsma.com/2017-mea-winners/. About ITSMA About Unisys Follow Unisys on Twitter and LinkedIn. RELEASE NO.: 1109/9554 Unisys and other Unisys products and services mentioned herein, as well as their respective logos, are trademarks or registered trademarks of Unisys Corporation. Any other brand or product referenced herein is acknowledged to be a trademark or registered trademark of its respective holder. UIS-C View original content:http://www.prnewswire.com/news-releases/unisys-wins-gold-at-2017-itsma-marketing-excellence-awards-300552033.html SOURCE Unisys Corporation |