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Woozworld, a game geared toward the world of fashion, establishes partnership with UOL BoaCompra
[November 07, 2017]

Woozworld, a game geared toward the world of fashion, establishes partnership with UOL BoaCompra

SAO PAULO, Nov. 7, 2017 /PRNewswire/ -- Woozworld, currently one of the leading games from the fashion universe, is the new partner of UOL BoaCompra, an online payment company keyed to the digital world. With more than 30 million users, the game, consolidated in Europe and the United States, allows users to create a virtual universe geared towards the world of fashion.

Now, players will be able to use the payment platform in the game, which is available both for desktop as well as for mobile devices. Brazil is the country with the highest number of downloads of the app – 700 thousand –to Android.

In the game, fashion profiles can be created using Wooztilista that can even be inspired by the styles of popular artists. In addition, users can buy clothes, build businesses and take part in fashion shows, that is to say, everything that the fashion universe has to offer.  For full community integration, members can play, have conversations and follow their friends. All of this interaction in a secure environment.

The game also allows the use of collections produced for each season of the year, as well as items more commonly used in a particular period that are in fashion, affording even more realism and greater immersion in the reality proposed to the user. Novelties and items that turn up in the game can be acquired by users for personalization of the looks created.

Artists such as Bruno Mars and the band Simple Plan have taken part in the game. The former even did a virtual show in Woozworld. On the other hand, the five band members had their avatars created and traveled around the city. This action comprised part of the publicity for the band's work.

In addition to customization of clothes, users can also alter their haircuts. Changes are tested in the universe of the game, with interactions on shows, at fashion events and festivals.

Now, players can use the local means of payment of UOL BoaCompra in reais, which are available both for desktops as well as for mobile devices. Brazil is the country with the highest number of downloads of the app – 700 thousand – to Android.

The partnership between UOL BoaCompra and Woozworld will enable users from all of Latin America to buy all personalized game items, a success among young people.  Currently, the most active members of the game community in the region are Brazil, Mexico and Colombia, who can also buy the items in their own naional currencies.

The largest Woozworld community is currently in the United States, though Portuguese-speaking users are in second place in this ranking. The game became available in Portuguese and Spanish in May of 2017. The average rate of engagement is 25 minutes for 6 weekdays. Of the total of 30 million users throughout the world, 76% are girls, and 24% boys – mostly between the ages of 9 and 16.  

The BoaCompra payment platform is available to thousands of users in Brazil and Latin America, offering more than 150 means of making local payments with all kinds of credit cards, bank payment forms, bank transfers and the virtual wallets PagSeguro and Go4Gold.

To Alain Delcourt, CEO of BoaCompra, the partnership is advantageous to the Woozworld community: "Players will be able to have faster access to the most sought after items in the game. Just as in the world of fashion, Woozworld is fast-moving, and we are satisfied that we can help to improve the user's experience.  We are expecting even greater growth of the community in Latin America."

About BoaCompra:

UOL BoaCompra is a company specializing in local online payments to international platforms. A leader in the games segment in Brazil, it has clients of global standing such as Valve Corporation, Riot Games, Electronic Arts, Oasis Games, Smilegate and Bigpoint. Its strong presence in Latin America, Portugal, Spain and Turkey, enables it to offer more than 150 methods of payment in local currencies to users of its platform. It also provides the Go4Gold virtual wallet, created especially for transactions in games (  UOL BoaCompra also contributes to the professional development of e-Sports through the independent XLG UOL league ( For more information visit:

About Woozworld: 

Woozworld is the owner and operator of the social network and virtual fashion world in which millions of adolescents and pre-adolescents throughout the planet can construct and totally personalize their characters to create stories showing their own styles while having fun with thousands of stylish and realistic virtual clothes. With mobile apps and the desktop version, Woozworld enables its members to play, have conversations, follow their friends, all in an extremely secure and free of cost. 30 million members of communities in their different languages can have their first experiences at virtual shopping centers, build virtual businesses, show up at fashion shows and organize activities in a universe that has no limits. 

You can access the game at this link:  

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