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Mind the Gap: TiVo Survey Sheds Light on Differences Between Loyal Pay-TV Subscribers and OTT Cord Cutters(IBC 2017) - TiVo Corporation (NASDAQ: TIVO), the global leader in entertainment technology and audience insights, today released findings from its 2017 survey of pay-TV and over-the-top (OTT) service subscribers across the U.S., Europe and Latin America. The multi-country study, which revealed that respondents watch an astonishing global average of 4.4 hours of video content each day, is part of TiVo's (News - Alert) ongoing exploration into viewer engagement with the content, services and devices that shape the evolving consumer entertainment experience. Most notably, this year's survey revealed that:
"As new, shiny OTT services and streaming devices continue to proliferate in the market and compete for consumer attention, there is considerable risk that younger generations may come to view pay-TV as an antiquated service that doesn't play a role in their daily lives," said Paul Stathacopoulos, vice president of Strategy and Research, TiVo. "Service providers must focus on delivering entertainment experiences that are compelling to a highly segmented viewer composition. By staying ahead of the curve through technology innovation, providers can retain longer-term subscribers, while attracting young consumers by adapting the TV experience to include a wide array of internet video services and viewing devices." Anyone Watching? TiVo found that mor than 38 percent of viewers shut down and turn off their devices altogether when they can't find something to watch. A striking 50 percent "strongly agree" that, for the amount they pay for their TV service, it should be easier to find what they want to watch, while 26 percent say they would pay more each month for a service that simplified video discovery across all the services they subscribe to. Stathacopoulos continued, "As video entertainment options expand, consumers around the world continue to consume a vast amount of content across services and devices. But without a shift or focus on innovating the way consumers connect to entertainment, hyper-fragmentation will continue to be a barrier, driving consumer frustration and impacting how the industry captures the entertainment wallet share." Talk to Me An example of new technology that is winning over consumers is advanced voice technology. While we are still in the early days for voice and devices that support voice, those who use it appear to be using it often:
"When it comes to voice technology, we see broad appeal across all generations and this year's survey findings validate that claim. We believe that voice will become the norm especially as voice assistants continue to enter homes and voice search technologies become more accurate and intuitive," concluded Stathacopoulos. Methodology The research findings were the result of an online survey, conducted by TiVo Corporation, of 8,500 pay-TV and OTT subscribers across seven countries worldwide with 2,500 interviews completed in the U.S., and 1,000 interviews completed each in the U.K., France, Germany, Brazil, Mexico, and Colombia. To download the infographic and the survey data, please click here. About TiVo TiVo Corporation (NASDAQ: TIVO) is a global leader in entertainment technology and audience insights. From the interactive program guide to the DVR, TiVo delivers innovative products and licensable technologies that revolutionize how people find content across a changing media landscape. TiVo enables the world's leading media and entertainment providers to deliver the ultimate entertainment experience. Explore the next generation of entertainment at tivo.com, forward.tivo.com or follow us on Twitter (News - Alert) @tivo or @tivoforbusiness. Caution Concerning Forward-Looking Statements This press release contains forward-looking statements. Readers are cautioned that such forward-looking statements involve risks and uncertainties that could cause actual events or our actual results to differ materially from those expressed in any such forward-looking statements. Readers are directed to TiVo's periodic and other reports filed with the Securities and Exchange Commission (SEC (News - Alert)) for a description of such risks and uncertainties. TiVo undertakes no obligation to update any forward-looking statements. TiVo and the TiVo logo are registered trademarks of TiVo Corporation and its subsidiaries worldwide.
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