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Sony's New RX10 IV Combines Lightning Fast AF and 24 fps Continuous Shooting with Versatile 24-600mm F2.4-F4 Zoom LensNEW YORK, Sept. 12, 2017 /PRNewswire/ -- Sony – a worldwide leader in digital imaging and the world's largest image sensor manufacturer – has today announced the new flagship model in its acclaimed Cyber-shot® RX10 series, the RX10 IV(model DSC-RX10M4). Featuring the world's fastest1 AF acquisition time of 0.03 seconds5 and up to 24 fps continuous shooting2 with full AF/AE tracking, 315 phase-detection AF points that rivals those the fastest professional interchangeable lens cameras and an exceptionally versatile 24-600mm3 F2.4-F4 ZEISS® Vario-Sonnar T* lens, the new RX10 IV model delivers an unmatched combination of mobility and speed for imaging enthusiasts and professionals looking for the ultimate 'all-in-one' solution. The impressive RX10 IV camera is equipped with a latest 1.0-type 20.1 MP6 Exmor RS CMOS stacked image sensor with DRAM chip along with a powerful BIONZ X™ image processor and front-end LSI. These key components all work together to maximize overall speed of operation and performance, ultimately ensuring the highest possible image and video quality throughout the entire range of the 24-600mm3 lens. "Our customers have been asking for an RX10 series camera with Sony's latest innovations in AF performance, and we've delivered with the RX10 IV model," said Neal Manowitz, Vice President of Digital Imaging at Sony Electronics. "With its unmatched combination of AF speed and tracking, continuous shooting performance, extensive range of up to 600mm and outstanding video quality, the RX10 IV delivers more flexibility in a singular package than anything else in market. It is perhaps the most versatile 'all in one' camera that Sony has ever created, offering a seemingly endless amount of creative possibilities for photographers and videographers." Fast Focusing, Fast Shooting Additionally, for the first time in a Cyber-shot camera, the RX10 IV model employs High-density Tracking AF technology. This advanced technology, which had only been previously available in a select few of Sony's acclaimed line of a interchangeable lens cameras, concentrates AF points around a subject to improve tracking and focus accuracy, allowing even the most unpredictable subjects including fast-moving athletes and birds in flight to be captured with ease. Other AF improvements in the new RX10 IV camera include an enhanced version of the popular Eye AF, Touch Focus and Focus Range Limiter7. AF-ON setting is also assignable, as well as multiple AF modes including AF-S, AF-C and AF-A, which can be easily adjusted based on user preferences and shooting situations. An ideal complement to the AF system, the RX10 IV offers continuous high-speed shooting at up to 24 fps2 with full AF/AE tracking, with an imprssive buffer limit of up to 249 images8. With the significant improvements in processing power for the new camera, EVF display lag during continuous shooting has been substantially reduced, allowing shooters to capture the decisive moment with ultimate confidence. Also, for convenience during image playback, continuously shot images can be displayed in groups instead of individual shots. The RX10 IV also has a high speed Anti-Distortion Shutter (maximum shutter speed of up to 1/32000 second) that reduces the "rolling shutter" effect commonly experienced with fast moving subjects, and can shoot completely silently in all modes, including continuous high speed shooting, when electronic shutter is engaged. A mechanical shutter mode is also available as well if required by the user. ZEISS® Vario-Sonnar T* 24-600mm F2.4-F4 Lens The lens also has built-in Optical SteadyShot™ image stabilization that helps to reduce camera shake and image blur. When the feature is activated, it is equivalent to an approximate 4.5 steps shutter speed improvement. Additionally, with a minimum focusing distance of 72 cm (2.36 ft) and 0.49x maximum magnification at a fully extended 600mm, the lens is capable of producing amazingly detailed tele-macro images. Professional Video Capture In 4K mode, the new RX10 IV utilizes full pixel readout without pixel binning, capturing approximately 1.7x more information than is required for 4K movie output to ensure that all the finest details are captured accurately. The camera utilizes the XAVC S™9 codec, recording video at a high data rate of up to 100 Mbps depending on shooting mode. Users have the option of shooting at either 24p or 30p in 4K mode (100 Mbps), or in frame rates of up to 120p in Full HD mode. The new camera also has a variety of other professional caliber video features including Picture Profile, S-Log3/S-Gamut3, Gamma Display Assist, Proxy recording, Time Code / User Bit and more, as well as input for external microphone and output for headphone monitoring. Super slow motion10 video recording is also available, with an extended duration of about 4 seconds (in quality priority mode) and 7 seconds (in shoot time priority). This unique feature gives users the ability to choose among 960fps, 480fps and 240 fps frame rates and among 60p, 30p and 24p playback formats11. Upgraded Operation and Customization To enhance customization, "My Menu" functionality has been added, allowing up to 30 frequently used menu items to be custom registered. Menus are color coded for easier recognition and navigation, and a new Movie Settings menu has been introduced to improve the overall video shooting experience. The RX10 IV is also dust and moisture resistant12, and Wi-Fi®, NFC™ and Bluetooth® compatible. Pricing and Availability The new cameras and all compatible accessories will be sold at a variety of Sony authorized dealers throughout North America. More product information can be found HERE. A variety of exclusive stories and exciting new content shot with the new RX10 IV cameras and other high-end Sony imaging products can also be found at www.alphauniverse.com , Sony's community site built to educate, inspire and showcase all fans and customers of Sony imaging products. A full gallery of images from the camera can also be found HERE. Notes to Editors:
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