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Powering Businesses and Empowering Users a 'Calling' for OpenDNA
[September 11, 2017]

Powering Businesses and Empowering Users a 'Calling' for OpenDNA

In just nine months since its successful IPO, OpenDNA Ltd. (ASX: OPN, has grown from start-up to global force, gaining recognition and partnerships with its innovative personalization technology for iOS, Android (News - Alert) and the Internet.

"When we went public, we hit the ground running," said founder and CEO Jay Shah. "OpenDNA had been developing, refining and marketing our proprietary system for infusing artificial intelligence that delivered for businesses and their users since 2015, and saw our mission as a 'calling.' Two decades in the global IT industry clearly demonstrated the incredible thirst for accurate and timely for business intelligence that AI and machine learning systems could now - finally -- deliver.

"With a fully funded IPO and a post-market capitalization of $20M," he said, "OpenDNA put our IPO funds to work to commercialize our technology and accelerate business development, sales and marketing."

Shah, 40, a Kenyan by birth who was raised and educated in London, has orchestrated an international marketing approach with offices in Australia, Singapore, South Africa and Silicon Valley, where he previously worked an started OpenDNA's private funding and launch.

Since late spring and through the summer (in the U.S.), like the weather, OpenDNA has gone from warm to hot, with numerous announcements and agreements, including:

-- In late June, with Future Mobile Technology (FMT) of London to have Jottr, OpenDNA's personalization content app, pre-loaded on Netsurfer, FMT's Android-based mobile devices for the European and African markets, and offer Jottr on the Google (News - Alert) Play Store;

-- In early July, release of an enhanced SmartApp version of Jottr, expanding its intelligent news discovery to the Play Store and App Store, offering content from more than 2,000 worldwide sources;

-- in mid-July, with Robb Report of Australia to launch the Robb Reader app using OpenDNA's AI technology to bring curated content tailor to specific interests of more than 600,000 readers of a digital magazine focussing on luxury living;

-- also in mid-July, to create an app for Endeavour Drinks Group, a leading Australian liquor distribution operated by Woolworths using OpenDNA's AI to tap search Endeavour's extensive product suite and knowledge for information on off the shelf products best suiting a customer's tastes and needs;

-- and now, an agreement with leading U.S.-based business intelligence and data analytics platform Looker, Inc. to offer OpenDNA's technology to unlock powerful psychographic insights for its clients. OpenDNA will be offered and promoted on Looker's website as a complement to its popular business services.

"This is a very exciting time for OpenDNA," said Mr. Shah, "but more so, it opens new opportunities for our customers and their customers. The future is very much not what it used to be, but rather is enriched with real time information and to foster analysis based on a system that learns . . . and continues to learn."

About OpenDNA

People are not categories. People are individuals. To businesses, OpenDNA provides real-time insights into their individual customers' behaviour which allows them to better predict their needs. This enables businesses to deliver a more relevant customer experience at an individual level, which drives increased revenue. OpenDNA's artificial intelligence and machine-learning system automatically creates detailed psychographic user profiles, which helps deliver better business outcomes.

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