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GoodData Wins ROI Award
[August 10, 2017]

GoodData Wins ROI Award

Nucleus Research Technology ROI Award winner Firehouse Subs increased employee productivity and drove franchise revenues higher with the deployment of GoodData (News - Alert) to manage analytics dashboards, improving reporting across the entire company. Firehouse Subs' new business intelligence (BI) and analytics deployment drove an ROI if 683% with payback in just over two months and an annual benefit of just under $1.5 million.

A restaurant chain founded by former firefighters in the United States and recently expanded to the Canadian province of Ontario and Mexico's capital city, Firehouse Subs leadership also runs the Firehouse Subs Safety Foundation and within the past three years has been recognized as a top casual dining brand and a best franchise buy. This rapid expansion both domestically and internationally was hampered by a disorganized data management structure operating with applications that lacked adequate analytics tools. The company sought a single application provided easy access to benchmarks and key performance indicators (KPI) and better data warehousing.

"Firehouse Subs found GoodData's benefits to be two-fold. The company saw a dramatic improvement in reportig processes while also driving greater revenue from better analytics insights. Employees no longer needed the reporting and analytics staff to generate reports for them, saving a full eight days per month from reduced data preparation needs. GoodData's dashboards also codified data to a central repository from which information such as restaurant performance, customer service and even historical weather conditions could be quickly accessed," said Joe Mathias, analyst at Nucleus Research.

Nucleus Research analysts perform an independent ROI assessment calculating the actual business benefits and ROI achieved by the project. Each submission is reviewed and evaluated by the Nucleus Research analyst team and the winners are chosen based on the ROI achieved.

Read more about Firehouse Subs and GoodData at:

More information about the winners can be found at

About Nucleus Research

Nucleus Research is a global provider of investigative, case-based technology research and advisory services. We deliver the numbers that drive business decisions. For more information, visit or follow us on Twitter (News - Alert) @NucleusResearch.


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