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Localization is the key to BIGO's Livestreaming platform success
[July 14, 2017]

Localization is the key to BIGO's Livestreaming platform success

SINGAPORE, July 14, 2017 /PRNewswire/ -- BIGO LIVE, a Singapore local brand, is leading the live streaming platform as the market leader with over 150 million subscribers and over 45 million monthly active users in more than 14 countries and regions such as Indonesia, Thailand, Vietnam, India and the Middle East etc.

Localization is the key to BIGO’s Livestreaming platform success

The app is well liked by users for its cutting-edge video broadcasting technology. The technology enables high quality video streaming by optimizing the image quality while reducing latency, additionally the app also leads the industry with its beauty filter features for the users.

BIGO LIVE has attracted youngsters aged 18-25 since its initial launch on March 12 in 2016. In less than a year, BIGO LIVE has attracted over 150 million registered users worldwide, with over 45 million monthly active users, and an average time spent of over 40 minutes daily.

BIGO LIVE is able to create content suitable for different countries and keep the users engaged

What is unique about BIGO platform is that it is a global social mediaplatform that is extremely versatile and can be easily localized to cater to different markets, cultures and audience preferences; streaming very local content on the platform. Additional share function helps users outreach while at the same time promotes user profiles.

Each country has a team of highly experienced local livestream trainers to guide broadcasters on the best practices of livestreaming and how to keep their content engaging.

Besides optimized quality video streaming, reduced video latency, camera switch and beauty filter features the platform is constantly innovating and improving its functionality where it recently released new features such as Multi-Guest Live and PC Connector.

The "Multi-Guest Live" feature has gained its popularity amongst the Southeast Asia users where they could invite multiple friends to start a video chat and some has already integrated this function into their livestream content.

The PC Connector is customized for broadcasting real-time game plays targeting local gamers.

BIGO is extremely easily accessible via a mobile phone and therefore there are no specific areas or places where users are particularly live streaming from. BIGO can be conveniently accessed from anywhere and at anytime, thus making it so popular among the users as they are able to share their moments and showcase their talents with everyone globally keeping users connected and engaged.

"It is imperative that we pay great attention to ensure that the platform is extremely versatile and can be easily localized to cater to different markets while allowing users to share their moments and stay connected, this is the key to making the platform a success." BIGO LIVE Regional Marketing Manager, Cherylene See.

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About BIGO

Founded in March 2016 and headquartered in Singapore, BIGO LIVE is a mobile Internet company focused on live streaming technology and platform services, and is committed to building a leading global community video broadcast platform. BIGO LIVE user interface is simple, a large number of users in Thailand on the line a month later won the Thailand App Store and Google Play social class list first. On-line only 10 months, the global membership of users exceeded 60 million, is the fastest growing live platform.


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SOURCE BIGO Technology Pte. Ltd.

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