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ItsOn Named a Finalist for Light Reading's Leading Lights Award
[April 20, 2017]

ItsOn Named a Finalist for Light Reading's Leading Lights Award

REDWOOD CITY, Calif., April 20, 2017 /PRNewswire/ -- ItsOn, the leader in mobile digital transformation, has been named a finalist in the "Most Outstanding Digital Enablement Vendor" category for the 2017 Leading Lights Awards. This premiere category recognizes the next-generation OSS/BSS, analytics, or digital commerce systems vendor that stands out from its competitors and helps set industry trends.

"It's an honor to be nominated for a category that truly encapsulates ItsOn's commitment to enabling modern digital services," said Robert Oberhofer, vice president of technical sales and marketing at ItsOn. "We are dedicated to developing the most agile technology for our operator customers worldwide that will put the customer experience on equal footing with the most recognized tech brands consumers have come to enjoy."

The ItsOn platform is distinguished by its end-to-end cloud solution that enables operators to provide modernized digital services and improved customer experiences, something carriers are continuously working on for their customers. ItsOn's technology virtualizes and automates key operator functions — billing, charging, rating, olicy, activation, marketing and e-commerce — and provides a real-time end-user experience complete with plan customization and contextual offers through an engaging client interface.

"In a highly competitive category, Outstanding Digital Enablement Vendor, ItsOn deserved to be a Leading Lights 2017 finalist for the innovation it has shown and the progress it has made with leading service provider customers during the past year," stated Light Reading's International Group Editor, Ray Le Maistre.

This year's nominees were selected from hundreds of applications by Light Reading's established editorial team, with help from the Heavy Reading analyst team. The Leading Lights winners will be announced at the Leading Lights awards dinner on Monday, May 15, at Brazos Hall in Austin, Texas.

ItsOn was also selected as a finalist for the 2016 Light Reading Leading Lights Awards in the "Outstanding OSS/BSS Vendor" category.

To learn more about ItsOn, visit

About ItsOn
ItsOn is a proven leader in the telecommunications industry, having fundamentally changed how mobile services are delivered and consumed. The company launched its services platform for mobile operators in the U.S. and globally last year, and counts MTN, Saudi Telecom Company (STC), Sprint, Telefónica Mexico and Virgin Mobile USA as customers. ItsOn investors include Andreessen Horowitz, Tenaya Capital, Vodafone Ventures, Verizon Investments, Cisco and Delta Capital Partners. The company is privately held and headquartered in Redwood City, California. For more information, please visit or follow @ItsOnInc on Twitter.


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