Fitbit Introduces Alta HR, the World's Slimmest Fitness Wristband with Continuous Heart Rate, to Reach Your Health Goals in Style
Fitbit (NYSE:FIT), the leader in the connected health and fitness market, today introduced Fitbit Alta HR™ and new advances in sleep tracking, giving you actionable insights and guidance in the Fitbit® app to make more informed decisions about your health and stay motivated to reach your wellness goals in style.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170306005482/en/
Reach your health and fitness goals in style with the new Fitbit Alta HR - the world's slimmest fitness wristband with continuous heart rate. (Photo: Business Wire)
"Alta HR and these powerful new sleep features demonstrate our continued focus on evolving our innovative technology to deliver deeper, more actionable insights to help our users improve their health," said James Park, co-founder and CEO of Fitbit. "The miniaturization of our PurePulse heart rate technology opens up exciting opportunities for future generations of devices and new form factors. Our advances in sleep will provide millions of users around the globe accessibility to invaluable insights that previously could be obtained only through expensive lab tests."
Heart Rate and Style in a Sleek Design
Fitbit was able to bring PurePulse, the feature requested most by Fitbit Alta™ users, to Alta HR by developing a one-of-a-kind chip that reduced the size and number of components needed, achieving a 25% slimmer design than Fitbit Charge 2™. The result is a stylish device that offers all-day, continuous heart rate tracking, making it easier for you to make more informed decisions about your health:
Smart, Insightful, Automatic Sleep Tracking to Help You Sleep Better
Fitbit is also introducing two dynamic sleep tools - Sleep Stages and Sleep Insights - that provide deeper insight into your sleep quality and guidance on how to improve, building on its popular sleep features that have empowered millions of people to track their sleep since 2012. Along with diet and exercise, sleep is a key factor in overall health, but most people have very little insight into it. Good sleep plays a critical role in your health and overall wellbeing, from protecting against cardiovascular disease, diabetes and obesity, to boosting neurocognitive functions, mental health and longevity.iii
Sleep Stages, powered by PurePulse, uses accelerometer data and heart rate variability (the changes in time between beats), plus Fitbit's proven algorithms to more accurately estimate how long you spend in light, deep and REM sleep stages, as well as time awake, each night:
Everyone's sleep cycle is different, but by better knowing your sleep quality and patterns, and realizing the impact they have on your day, you can make lifestyle changes that can help improve your sleep over time - such as diet, exercise, winding down before bed and keeping a consistent sleep schedule. For example, if you wake up feeling exhausted each morning, despite seemingly getting enough sleep, you may not be getting sufficient deep sleep.
Tracking sleep patterns could also help identify variations that can be indicative of other issues. For example, it has been shown that irregularities in sleep patterns could be a sign of a sleep condition that should be discussed with a doctor.viii
"From helping maintain a healthy immune system, to preserving your cognitive functions and managing a healthy weight, your sleep - or lack of - plays a critical role," said Dr. Allison Siebern, Stanford University and Fitbit Advisory Panel Sleep Expert. "Fitbit's new sleep features use a scientific-based approach to show your sleep patterns over time, and provide you with validated, actionable guidance to help you make changes in your daily routine to achieve greater quality sleep - and in turn improve your overall health. Given the comfort and accessibility of this product, it's one of the most valuable and useful sleep tracking solutions available to consumers outside of a sleep lab."
Developed with Fitbit's panel of sleep experts over the last two years, Sleep Stages makes information previously only accessible through a sleep lab accessible to millions of consumers, while Sleep Insights offers personalized guidance to help improve your sleep. The panel brings a wealth of academic expertise across a variety of sleep-related areas, including health, chronic disease and insomnia:
Fitbit conducted rigorous testing of the aility of its devices, including Alta HR, to estimate sleep stages in adults. These results validating Fitbit's new Sleep Stages feature have been accepted for presentation at SLEEP 2017, the leading meeting for sleep scientists and clinicians.
Sleep Insights - using Fitbit data gained from over 3 billion nights of logged sleep,ix which is equivalent to 2.5 million years, Fitbit is uniquely positioned to deliver powerful sleep insights that provide actionable guidance and coaching to help you improve the quality of your sleep and, in turn, your overall health. Some examples include:
Stay Motivated, On Track and Connected
In addition to the advanced health and fitness tracking experience PurePulse brings to Alta HR, popular features and notifications keep you connected and motivated to reach your goals:
"For me, a big part of staying healthy and active is understanding how the things I do every day - like hiking with my dogs, hitting a dance class and how well I sleep - impact my overall health and fitness goals," said Julianne Hough, Fitbit Ambassador, actress and dancer. "I love that Alta HR is so stylish, I can wear it with any outfit no matter what I'm doing so I stay motivated and on track."
Reflect Your Personal Style
Whether you're going to a workout or a night out, the slim design and distinctive Alta HR tracker will give you the information you need while transforming to fit your look with a variety of accessories that fit Alta and Alta HR devices.xiv
Pricing & Availability
Alta HR is available for presale today on Fitbit.com for $149.95. In early April 2017, Alta HR will be available online and in stores worldwide, including major North American retailers such as Amazon.com, Best Buy, Dick's Sporting Goods, Kohl's, Macy's, Nordstrom, Target (News - Alert), REI and Verizon.
Sleep Stages and Sleep Insights will be available globally in Spring 2017:
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit's diverse line of award-winning products includes Fitbit Surge®, Fitbit Blaze™, Fitbit Charge 2™, Fitbit Charge HR™, Alta HR™, Alta™, Fitbit Charge™, Fitbit Flex 2™, Fitbit Flex®, Fitbit One® and Fitbit Zip® activity trackers, as well as the Aria® Wi-Fi Smart Scale. Fitbit products are carried in 54,000 retail stores and in 65 countries around the globe. Fitbit Group Health uses the power of the Fitbit activity trackers, software and services to deliver innovative solutions for corporate wellness, weight management, insurance and clinical research. Fitstar by Fitbit offers a digital health and fitness platform that helps and inspires users to get fit anytime, anywhere, and has a footprint of over 8.3 million downloads across the Fitstar Personal Trainer and Fitstar Yoga apps, with availability in 155 countries.
Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries. Additional Fitbit trademarks can be found at www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners.
i To view resting heart rate on-device, you can customize the display settings in the Fitbit app.
ii American Heart Association, http://www.heart.org/HEARTORG/Conditions/More/MyHeartandStrokeNews/All-About-Heart-Rate-Pulse_UCM_438850_Article.jsp#.WHakSLYrJBx and The Canadian Journal of Cardiology, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2787005/.
iii Institute of Medicine, Committee on Sleep Medicine and Research. Sleep disorders and sleep deprivation: An unmet public health problem. Washington: National Academies Press, 2006, http://www.ncbi.nlm.nih.gov/pubmed/20669438.
vi Sleep, November 2004, https://www.ncbi.nlm.nih.gov/pubmed/15586779; Physiological Reviews, April 2013, https://www.ncbi.nlm.nih.gov/pubmed/23589831; and Cerebral Cortex, January 2011, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3000566/.
vii Journal of Clinical Sleep Medicine, April 2007, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2564772/.
viii Journal of Clinical Sleep Medicine, February 2014, https://www.ncbi.nlm.nih.gov/pubmed/24533001.
ix Based on Fitbit data using automatic sleep tracking on Fitbit devices since January 1, 2015.
x Endocrine Development. March 2011, https://www.ncbi.nlm.nih.gov/pubmed/19955752.
xi Battery life on one charge varies based on usage.
xii Diabetologia, April 2013, https://www.ncbi.nlm.nih.gov/pubmed/22890825.
xiii When your phone is nearby.
xiv All Alta HR accessories are compatible with Fitbit Alta, and Fitbit Alta accessories are compatible with Fitbit Alta HR. However, Alta HR classic bands are designed specifically for heart rate tracking. Loose-fitting accessories like the metal bracelet may cause variations in your activity and heart rate stats.
xv Loose-fitting accessories like the metal bracelet may cause variations in your activity and heart rate stats.
xvi Loose-fitting accessories may cause variations in your activity and heart rate stats.
xvii Tracker sold separately.
Keynote: State of the Cannabis Business Vertical
Conference Luncheon - For Paid Conference Pass Holders, Exhibitors, Sponsors, Speakers, Press
Keynote Presentation - Open to all Badge Holders