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Infiniti Research: Scientists Unlock Quinoa Genome - Global Quinoa Market Expected to Grow Rapidly
[March 02, 2017]

Infiniti Research: Scientists Unlock Quinoa Genome - Global Quinoa Market Expected to Grow Rapidly

Ancient grains - and quinoa in particular - continue to be popular health foods in Western countries. Because of this trend, food and beverage producers are increasingly using these grains in their products. In fact, grains like quinoa and spelt are beginning to make their way into products where one might not expect to find them, such as chocolate and beer.

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Infiniti Research helps companies identify future market opportunities. (Graphic: Business Wire)

Infiniti Research helps companies identify future market opportunities. (Graphic: Business Wire)

While there has been some concern that quinoa is just a fad that is beginning to decline, Infiniti Research expects the global quinoa market to be worth nearly USD 900 million by 2020, growing at a very healthy CAGR of 26.18%. And recent work by an international team of scientists could play a substantial part in that growth.

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Mark Tester, a plant scientist at King Abdullah University of Science and Technology, is the leader of the team that recently sequenced quinoa's genome. He and the ther researchers hope to use this information to make the plant better able to survive and grow on modern farms. Not only would this help feed more people, but it could also lead to the grain becoming more mainstream, and not seen only as a niche health food.

In the process, the scientists discovered something else useful: the gene that they believe is responsible for quinoa's bitter flavor. That gene produces the chemical saponin, which is toxic and may play a role in protecting the crop from birds. However, breeding the plant to reduce the presence of this chemical may save labor and water use during production, resulting in a net benefit. Not only could this make the plant easier to produce, it would likely increase the appeal of the grain, helping it to become more widespread.

As health food trends rise and fall, it can be difficult to judge which ones will lose popularity and which ones have staying power. It is important to know the public opinion of such trends, as well as which markets they are popular in and whether they are likely to be well accepted in new ones. Market intelligence can provide you with the necessary background information to determine whether to enter or leave a market, as well as information on new research and important trends.

Research analysts at Infiniti Research were recently tasked with analyzing changing consumer preferences in the ancient grains market to explore future growth opportunities for a world leading food, commodity, and agribusiness company. In just 14 weeks, the client was able to develop a detailed understanding of the market across target regions, covering regional distribution of key products, supply-demand trends, price profiles of key products, and an assessment of major suppliers for ancient grains.

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Infiniti Research offers expert market intelligence covering 100 countries in over 30 languages, providing actionable insights to help companies stay ahead of the curve and identify future markets before their competitors. Infiniti's specialized research analysts have completed thousands of successful projects for Fortune 500 companies, including leading vendors in the food and beverages industry who were looking for new potential market opportunities around the world.

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About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.

With 13 years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.

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