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Red Roof Inn Deploys UltiPro Business Intelligence to Transform Operations, People Management
[February 03, 2017]

Red Roof Inn Deploys UltiPro Business Intelligence to Transform Operations, People Management

Ultimate Software (Nasdaq: ULTI), a leading provider of human capital management (HCM) solutions in the cloud, announced today that Red Roof Inn®, one of the top economy hotels in the sector, is using UltiPro Business Intelligence to drive business performance, deliver data-driven insights to senior leadership, and develop internal talent.

Red Roof Inn is found in more than 500 locations across 40 U.S. states, employing almost 3,000 people and serving millions of guests each year. The company's primary goal is to provide customers a savings without sacrificing comfort. Prior to UltiPro, weak data collection and reporting systems prevented HR from identifying the company's top performers, analyzing turnover, and improving the employee experience. Without the ability to run business-specific reports, HR missed opportunities to provide senior management with data-driven insights. Reporting problems were compounded by a system that recorded every employee transfer between Red Roof entities as a termination, undermining statistics about employee tenure and development. In addition, valuable performance-evaluation data was accessible only through imprecise, manual processes. Red Roof chose UltiPro to address its business intelligence challenges, going live in January 2016.

"Real-time business intelligence has not only improved our ability to monitor employee turnover, but also to drill down into position specifics," said Leslie Fisher, VP of HR and training at Red Roof. "This level of detail helps us learn from our top-performing groups and take action in areas with higher turnover. We also have the capability for the first time to analyze groups of metrics together, such as quality scores, financial performance, and turnover. If we see a correlation between turnover and other key metrics, we can expect an investment in the employee experience to show returns in other areas of the business."

These new insights have positioned HR as a key contributor to business strategy and have enhanced relationships between HR and the company's senior leadership. Fisher reports that several department leaders are using analysis from business intelligence to support the company's growth:

  • The CFO and the Finance team make projections about the financial impact of benefits open enrollment in order to complete the company's annual budget. Once open enrollment is completed, HR can provide reports that show the actual number of employees who migrated to new plans and the financial implications.
  • The SVP of Operations is using turnover report details that include numbers, positions, and reasons to understand why turnover may be unexpectedly high in certain areas. UltiPro's ability to capture comments from general managers helps the Operations team make data-driven business decisions.
  • The Controller and the Accounting team are able to use reports from UltiPro to understand the financial impact of major organizational changes, such as the company's move to a PTO-accrual vacation policy. Instead of having to make projections about employee hours used versus booked, the HR team is able to present the Controller with reports showing exactly how much employee PTO has been used, the company's rate of accrual for the est of the fiscal year, and how much requested time is still pending. The company is able to book more accurate financial information because of the increased visibility into employee activity.

Red Roof's view into its people is meaningful to the company at a corporate and individual level. For the first time, the company has insight into its employees' work and compensation history, as well as the ability to track employee education, career interests, awards, certifications, and training.

"This centralized system of record is important because data boosts our objectivity when we evaluate employees for promotions and growth opportunities," said Fisher. "In the HR world, we tend to focus on how we feel about an employee today rather than the employee's track record. UltiPro enlightens our conversations about potential candidates for open positions. We are able to send reports to senior management that show the number of open positions and how long they've been open, and then identify the best candidates. UltiPro gives us the ability to collect and analyze business-critical data with just a couple of clicks."

"UltiPro Business Intelligence is a game-changer for companies looking to maximize their people data and apply resources most effectively," said Greg Swick, global chief sales officer at Ultimate. "Red Roof Inn is demonstrating that business intelligence can improve business decisions for such senior executives as CFOs, controllers, and operations leaders. With data-driven insights, UltiPro is able to drive business value and future growth for this iconic American brand."

About Red Roof®

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 470 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen (News - Alert)® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to "Adding More Wow to Your Stay!®". Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don't forget that at Red Roof 'you stay happy, pets stay free' as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has almost 3,000 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit

About Ultimate Software

Ultimate is a leading provider of cloud-based human capital management (HCM) solutions, with more than 30 million people records in the cloud. Ultimate's award-winning UltiPro delivers HR, payroll, talent, and time and labor management solutions that connect people with the information they need to work more effectively. Founded in 1990, Ultimate is headquartered in Weston, Florida, and employs more than 3,500 professionals. In 2016, Fortune ranked Ultimate #1 on its list of 10 Best Large Workplaces in Technology and #15 on its 100 Best Companies to Work For list, the fifth consecutive year to be ranked in the top 25. Ultimate was also ranked #1 on Glassdoor's list of 25 Highest-Rated Public Cloud Computing Companies to Work For, listed #8 on Forbes' list of the 100 Most Innovative Growth Companies, and ranked #1 in customer satisfaction in G2 (News - Alert) Crowd's Summer 2016 Core HR Software Grid report, based on user reviews. Ultimate has more than 3,500 customers with employees in 160 countries, including Bloomin' Brands, Culligan International, Feeding America, Major League Baseball, Red Roof Inn, SUBWAY, Texas Roadhouse, and Yamaha (News - Alert) Corporation of America. More information on Ultimate's products and services for people management can be found at

UltiPro is a registered trademark of The Ultimate Software Group, Inc. All other trademarks referenced are the property of their respective owners.

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