TMCnet News

DP360 causes tidal wave of lead management for Marine Dealerships
[June 09, 2016]

DP360 causes tidal wave of lead management for Marine Dealerships

TIGARD, Ore., June 9, 2016 /PRNewswire/ -- Dealership Performance 360 CRM, the marine industry's fastest growing marine-specific customer relations management provider, has seen a sharp incline in sales growth delivered by their marine dealers across the country. Best known in the industry for their insistence on building the clean, intuitive, simple sales management tools, DP360's system is quickly taking the marine industry by storm.

"The tool is just so easy to use," says James Milne, General Manager at Baert Marine in Middleton, Massachusetts, ranked a Top 100 Boat Dealer for 7 years running. With a reputation like that to uphold, the team at Baert Marine were adamant that streamlining the dealerships' most time-consuming tasks would not be at the expense of the award-winning customer experience for which their 40+ year old dealership is renowned.

Customer relationship management systems are a critical tool for every sales team, from new and used inventory sales to parts sales, F&I, and even service teams. Marine dealerships frequently struggle with requiring staff to use a CRM if they've experienced frustrations in the past. Marine dealers have suffered through tedious, over-complicated forms, have been forced to complete unnecessary steps to log simple tasks, slow load times, and needing to be on the floor with customers instead of behind acomputer. Add staff turnover and lackluster training and support, and it's no wonder why many marine dealers had never fully experienced the sales-driving, time-saving benefits customer management tools are able to deliver.

DP360 answered these dealers with a fresh, intuitive suite of management tools designed to fit naturally into the daily flow of goal-oriented dealership sales teams. "We've used every CRM tool out there over the years and DP360 is a cleaner platform than any other CRM we've used," says Kevin Lackey, CEO of the 20-store Freedom Powersports and Marine dealership family.

Dealers from coast to coast are maximizing sales productivity through DP360 CRM's Daily Workload Assistants, automated sales reminders and follow ups, drag-and-drop scheduling, and beautiful, comprehensive performance reporting, all designed to eliminate hassle and push sales reps closer to their goals throughout the day on desktops, tablets, and phones.

The training and support staff at DP360 aren't ready to sit back and relax now that their Marine dealers are showing strong results. Led by marine and powersports dealership veterans, the staff at DP360 is well aware that each dealer's continued success relies heavily on fast turnaround on customization requests and ongoing outreach to sales teams. During the summer months DP360 trainers work closely with sales managers adding seasonal sales reps to ensure every customer that walks in the door is handled at the caliber expected by management and owners.

"DP360 Support is only just a phone call away, no matter what time of day, the account managers and support team make US their priority. They strive to be the best part of our day," says Preston Schenkel of the award-winning N3 Boat Works, a Top 100 Boat Dealer based in Indianapolis.

Dealership Performance 360 CRM is proud to support the fastest growing dealerships in the nation. For more information on our platform, integrations, and partnerships, or to test drive it for your dealership please visit or call us at 1-800-516-1768.


To view the original version on PR Newswire, visit:

SOURCE Dealership Performance 360 CRM

[ Back To's Homepage ]