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Cognitive Networks to Demonstrate New Hybrid Broadband/Broadcast TV Capabilities for U.S. Broadcasters at NAB Show 2015
[April 07, 2015]

Cognitive Networks to Demonstrate New Hybrid Broadband/Broadcast TV Capabilities for U.S. Broadcasters at NAB Show 2015

Cognitive Networks, the market-leading provider of real-time application synchronization services powered by automatic content recognition (ACR) technology, will display and demonstrate the seamless integration of broadband content with linear broadcast television - the first example of this innovation in the United States - at NAB Show 2015. The company will exhibit Monday, April 13 through Thursday April 16 at Booth #N2530D in the SPROCKIT Hub at Las Vegas Convention Center's North Hall.

Cognitive's system allows Smart TVs to become contextually aware, enabling the real-time, seamless connection of live or time-shifted over-the-air programming with services delivered via broadband. The resulting enhanced, interactive content provides an outstanding viewer experience - all accessible with a simple click of the remote.

Visitors to Cognitive Networks' booth will see StartOver, an example of hybrid broadband/broadcast TV created in collaboration with Hearst Television. StartOver intelligently links live television (in this case a local newscast) to related video streams, allowing viewers who join the program already in progress to go back to the beginning by launching a streaming session. Functionality also includes the option to select alternate and extended content: for example, the viewer might choose to watch the local weather forecast, take a look at current traffic conditions, or launch in-depth coverage of a news story.

"StartOver is a breakthrough feature and something we're very excited about," said Cognitive Networks' CEO Michael Collette. "It has the potential to dynamically transform the way people watch television by offering a broad range of rich, interactive capabilities that greatly expand individual choice. It's easy to envision where this could lead, with advanced services like contextual video-on-demand, detailed programming information, and 4k switching on the horizon. StartOver paves the way forthis next-generation of television entertainment, and is of material benefit to consumers and broadcasters alike."

Cognitive Networks' recently completed $14.5M Series B financing round is supporting the expansion of the company's ACR-enabled Smart TV footprint to 20 million active, connected TVs this year.

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About Hearst Television

Hearst Television, a national multimedia company, owns and operates 31 local television stations and two local radio stations, serving 32 U.S. cities and reaching nearly 19 percent of U.S. television households. The TV stations broadcast 60 video channels, featuring local and national news, weather, information, sports and entertainment programming and local community service-oriented programs. The stations also host and operate digital online and mobile platforms that extend the company's brands and content to local, national and international audiences. Hearst Television is recognized as one of the industry's premier companies and has been honored with numerous awards for distinguished journalism, industry innovation and community service. Hearst Television is a wholly owned subsidiary of Hearst Corporation (News - Alert). Learn more:

About Cognitive Networks

Cognitive Networks is a leading provider of real-time services powered by Automatic Content Recognition (ACR) technology, enabling the fundamental transformation of the way viewers consume TV while delivering a platform for content producers and TV networks to increase customer engagement, grow their audiences, and increase the value of the TV viewing experience for all audiences.

The company's ENGAGE™ API allows Smart TVs to launch applications that are intelligently synchronized with live or time-shifted television, enabling ecosystem partners to add Enhanced TV capabilities to broadcast TV displaying on Smart TVs. With Cognitive Networks' Engage, content providers can now provide consumers with fun, smart things to do while watching TV on their Smart TVs. Visit and follow us on Twitter, Facebook and LinkedIn.

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