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Cisco joins Samena Council [Gulf Daily News (Bahrain)]
[August 31, 2014]

Cisco joins Samena Council [Gulf Daily News (Bahrain)]

(Gulf Daily News (Bahrain) Via Acquire Media NewsEdge) MANAMA: South Asia - Middle East - North Africa (Samena) Telecommunications Council, a regional industry association, has announced that Cisco Systems has joined it as a member.

Cisco Systems' decision to become a member of the Samena Council comes at a time when greater co-operation and collaboration among all stakeholders within the evolving digital value-chain has begun to take a more aggressive and goal-driven turn towards the future.

Moreover, the opportunities that exist within the core region in which Samena Council operates present a need for technology providers such as Cisco to work with a telecommunications and information and communications technology (ICT) interest group which can provide a wide range of strategic and co-operative support, required today to carry out investment-centric decision-making, and in tapping those opportunities.

"Cisco's decision to join is a strategic decision for both organisations, especially given the myriad of industry issues that require collective resourcefulness of all players of the industry," Samena Council chief executive Bocar A Ba said.

"Similar to Samena Council's mandate of carrying out work in support of the communications industry through collaboration and by expanding possibilities of new co-operation, Cisco Systems is also committed to creating and fostering a diverse, innovative and collaborative environment.

"Such similarity in aims can be a catalyst for making positive contributions and inspiring further collaboration within our industry not only on technology but policy matters as well." "Cisco's decision to become a member of the Samena Council is a reflection of our commitment to collaborating with other global technology providers, governments and policy bodies to digitally transform South East Asia, the Middle East and Africa driving growth and enhance social and economic well-being," said Cisco Systems Europe, Middle East, Africa and Russia head of government affairs Pastora Valero.

"We believe that technology and education are the two great equalisers in life.

"Digitisation, if harnessed by both the private and public sectors, can allow the regions supported by Samena to position themselves as leading developing economies." Having become a member of the Samena Council, Cisco Systems will be able to leverage the council's regional and international reach as well as advocacy support programmes, which are designed to promote digitisation in the region, encourage investment in broadband infrastructure, approach regulatory and industry governance matters from transparent and consensus-driven perspectives, and to enable close communication among all the stakeholders.

The council's membership platform, since its creation, has generated new approaches for better dealing with telecoms and pertinent regulatory challenges as well as for fulfilling growing customer needs in the market.

(c) 2014 Al Hilal Publishing & Marketing Group Provided by SyndiGate Media Inc. (

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