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Best's Review Webinar Examines How Insurers Are Building Next Generation Customer Engagement Platforms
[August 05, 2014]

Best's Review Webinar Examines How Insurers Are Building Next Generation Customer Engagement Platforms

OLDWICK, N.J. --(Business Wire)--

Insurers face a hyper-competitive market with unprecedented customer choice. They strive to make customer communications valuable and productive. With customized policies and coverages becoming more common, flexibility and personalization are critical. Insurers are pursuing strategies for digital customer engagement, striving to manage and coordinate customer interactions across channels. Many are challenged by outdated technology, regulatory and competitive pressures and a complex processing environment. In a webinar hosted by Best's Review, a panel of experts will examine how insurers are blending the physical and digital, batch and interactive, across channels and customer touch points to provide a seamless, consistent customer experience. They will also examine how insurers are leveraging customer analytics to capture information and coordinate interactions across channels to anticipate customer needs and responses, and to optimize communications to improve customer service, satisfaction and retention. This webinar is set for Tuesday, August 12 at 11 a.m. EDT.

Register for the complimentary webinar at

Panelists for this webinar include:

  • Deborah Smallwood, SMA (News - Alert), a research and advisory services firm.
  • Neal Keene, VP Indirect Sales, Customer Engagement Management, Pitney Bowes
  • Richard Ward, Director Strategic Consulting, Pitney Bowes

The event is sponsored by Pitney Bowes. Visit them at

Attendees can submit questions in advance during registration, or email questions to during the live event. Coverage of the webinar will be featured in an upcoming issue of Best's Review. For more information about the webinar, please call (908) 439-2200, ext. 5561, or email

Best's Review, A.M. Best's award-winning monthly publication (, covers the global insurance industry. For information about advertising in Best's Review or webinar sponsorship opportunities, call (908) 439-2200 ext. 5399, or email

A.M. Best Company is the world's oldest and most authoritative insurance rating and information source. For more information, visit

Copyright © 2014 by A.M. Best Company, Inc. ALL RIGHTS RESERVED.

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