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Enduring Hearts Boosts Fundraising Efforts with Shop2Give eDonation Platform
[August 05, 2014]

Enduring Hearts Boosts Fundraising Efforts with Shop2Give eDonation Platform

ATLANTA --(Business Wire)--

Enduring Hearts today announced it has added an innovative digital e-donation platform, Shop2Give, to further complement and drive its fundraising endeavors. With Shop2Give and exclusive partner Sionic Mobile, Enduring Hearts may now reach fundraising goals more quickly, better engage existing donors, attract new supporters and create broader public awareness. Click to Tweet!

Enduring Hearts is a national non-profit organization that awards operating grants to established members of academic staff at universities, transplant centers, and research institutes for research projects in organ transplantation.

"Digital donations represent the future of fundraising for non-profits, and we recognize how critical both the online and mobile channels will be to further driving our fundraising efforts," said Sean McCall, President of Enduring Hearts. "Adding Shop2Give gives our supporters the ability to make contributions to Enduring Hearts directly from their smartphone, or while they are making everyday purchases both online or in thousands of retailers nationwide. We are pleased to give our supporters these new tools to securely and conveniently support our cause."

According to the U.S. Department of Health and Human Services, Health Resources and Services Administration, five years after a primary heart transplant, the survival rate is 71.5 percent. The survival rate for repeat heart transplants is 57.8 percent. Children receiving a heart transplant face a one in four chance of requiring yet another heart transplant within five years. The funding and ongoing research provided by Enduring Hearts are greatly improving these odds.

Consumers interested in supporting Enduring Hearts may click here to register for Shop2Give, then shop online at Amazon, Macy's and many other popular websites. Enduring Hearts automatically receives an average three percent of the online purchase amounts at no extra cost to them or their supporters. Additionally, Sionic Mobile donates two percent of every checkout amount when supporters shop and pay with the ION Rewards app at more than 30,000 retail locations nationwide. Enduring Hearts supporters may also use the app to contribute any amount, at any time directly from their smartphones.

"We are pleased to welcome Enduring Hearts to the Shop2Give platform," said Ronald Herman, spokesman for Shop2Give and CEO of Sionic Mobile. "It's inspiring to see non-profits like Enduring Hearts have such a profound impact on our community, yet work so hard to raise the necessary funds. We want to help with fund raising so they can focus on providing research grants."

Currently, the eCommerce market represents more than $300 billion in sales. Shop2Give is a comprehensive, yet easy to use tool that allows non-profits tap into this revenue stream, at no cost to them or their supporters. Non-profits use the Shop2Give Success Center to quickly setup and manage their accounts without straining current staff, or requiring additional staff, resources, or finances.

About Enduring Hearts

Enduring Hearts is a nonprofit organization that awards operating grants to established members of academic staff at universities, transplant centers, and research institutes for research projects in organ transplantation. Enduring Hearts seeks to enhance lives by funding research to increase the longevity of organ transplants. The results of the funded research projects will contribute to the knowledge about many aspects of the clinical and scientific transplantation, e.g. the mechanisms of long-term organ deterioration, the consequences of tissue injury and the opportunities to intervene in these processes. For more information, visit, or follow the foundation at or

About Shop2Give

Shop2Give is an innovative e-donations platform that disrupts the traditional fundraising model by offering non-profits two seamless ways to receive donations at no additional cost to them or their supporters - through shopping online, or when paying with their smartphones at more than 30,000 retail locations nationwide. Visit

About Sionic Mobile

Atlanta-based Sionic Mobile markets to smartphone consumers and rewards them for every mobile checkout. The mCommerce company utilizes mobile devices and the cloud to connect merchants with nearby, ready-to-spend consumers. The company is the maker and provider of ION - the first, fully digital mobile promotions, gift cards, donations, payments and rewards apps for phones and tablets. Merchants use ION Loyalty® to increase traffic, sales & margins, reduce credit card fees and get good customers back more often. Consumers use ION Rewards® to earn IONs at every checkout then spend them like cash, donate to non-profits, and send e-gift cards, IONs and fuel to other ION users. The free apps support iOS and most Android (News - Alert) devices.

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