TMCnet - World's Largest Communications and Technology Community



Recession-proofing business using CRM [Bizcommunity (South Africa)]
[August 01, 2014]

Recession-proofing business using CRM [Bizcommunity (South Africa)]

(Bizcommunity (South Africa) Via Acquire Media NewsEdge) Despite a possible economic recession this year, along with indicators reporting technology spending taking a downturn, the market for Customer Relationship Management (CRM) software is expected to continue steady growth...

One of the reasons for this is that a CRM system can be a valuable tool for companies to leverage to turn the trend. In a recession, CRM can be viewed as a Company Recession Management tool, providing ways for companies to guard against the typical pitfalls of recessionary thinking. In fact, the value of CRM has recently been proven by AMI-Partners, a research firm specialising in market intelligence for small and medium-sized businesses. Their research shows that companies with CRM systems outperform those that don't by over 140% higher revenue per employee. With this level of performance, CRM is clearly a must-have during a recession to get more out of every staff person.

In the following whitepaper Maximizer Software identifies three ways to 'up' the downturn and get a leg-up on competitors with the help of CRM by returning to the customer, automating customer-facing processes and using CRM for cost-effective marketing: Recession-Proofing Whitepaper.

All rights reserved.

(c) 2014 Provided by SyndiGate Media Inc. (

[ Back To's Homepage ]

Technology Marketing Corporation

35 Nutmeg Drive Suite 340, Trumbull, Connecticut 06611 USA
Ph: 800-243-6002, 203-852-6800
Fx: 203-866-3326

General comments:
Comments about this site:


© 2018 Technology Marketing Corporation. All rights reserved | Privacy Policy