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The trick to save up to 40% on diamonds [Man-Woman] [Times of India]
[July 26, 2014]

The trick to save up to 40% on diamonds [Man-Woman] [Times of India]

(Times of India Via Acquire Media NewsEdge) A diamond is a classic symbol of elegance, luxury and sophistication. And contrary to popular belief, its purchase need not burn a hole in your wallet. How so? With a quick trip to an online store near you! Some serious savings are guaranteed! We all know that diamonds are forever and that they are a girl's best friends - no wonder then that a sparkling rock is always a woman's most prized possession. Now you may think that your family jeweller is giving you the best choice and price in the market. We say, think again. As consumers today get presented with more options than ever before, it is becoming increasingly important to consider all your choices before committing to a dazzler. Don't take the plunge based just on what one jeweller has to offer. There is also a new option worth exploring when it comes to the sometimes-tedious process of diamond shopping - say hello to online shopping for diamonds. Understandably making an expensive purchase online can come with its fair share of apprehensions, but it needn't be so. As long as you do your homework and learn the basics of diamonds, the process is smooth sailing. Wondering why we're rooting for this online retail experience? The reasons are many! Online shopping gives consumers access to all the relevant details related to the diamond of their choice right at their fingertips. A plethora of options are available at the click of a button, and tailoring your search right down to your last specification, in a swift and effortless manner is another perk. This luxury of transparency completely eliminates the problem of haggling, price posturing and other such mundane hassles. A price comparison study conducted across leading metros in India also tells us that has a clear price advantage over retail jewellers. All Diamonds compared here are GIA certified, round shaped with cut, polish and symmetry between excellent, very good and faint/ no fluorescence. * Prices quoted here are as of 23-July-2014. Prices vary according to the USD-INR exchange rates. The ultimate price saving checklist 1. Understand the 4Cs in order to make a side-by-side comparison of diamonds from multiple jewellers. 2. Plan to buy the diamond and its setting separately. That is a more transparent and cost effective way to buy. 3. If you want a bigger diamond on a smaller budget, fancy shapes such as pear or marquise, are a better bet. 4. Diamond prices often jump at full and half cart points. Choose diamonds that weigh just lower. For e.g. opt for a 0.97 Carat diamond instead of a 1.00 Carat diamond. You won't notice the difference but could save up to 20%. 5. Did you know that nearly colourless (classified as F Grade) diamonds are 15-30% cheaper than colourless diamonds (D Grade)? And the difference is not visible to the naked eye! 6. If budget is a constraint, you can opt for a diamond with minor inclusions which are natural and not noticeable. A skilled jeweller can even hide these inclusions under the prong. So when we buy everything from fashion to furniture online, why not diamonds? Especially considering the level of comfort, convenience, transparency and savings offered by online jewellers like So dive into your couch, sip on tea and shop for beautiful baubles to your heart's content without getting out of your pyjamas. What more can one ask for? Wish to learn more about diamonds?to register for a free Diamond Consultation! helps you save up to 40% over leaving jewellers (This is a sponsored article) (c) 2014 Bennett, Coleman & Company Limited

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