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Bull and CustomerMatrix Forge Strategic Partnership [Professional Services Close - Up]
[July 26, 2014]

Bull and CustomerMatrix Forge Strategic Partnership [Professional Services Close - Up]

(Professional Services Close - Up Via Acquire Media NewsEdge) Bull and CustomerMatrix entered a strategic partnership to integrate an enterprise cognitive application from CustomerMatrix into Bull Big Data Analytics offering.

According to a media release, it empowers Bull's customers to quickly and cost-effectively deliver ultra-relevant contextual insights and enabling them to take actions directly to frontline employees.

"Thanks to this decision support solution, we are able to identify in near-real-time the emerging issues of customers, which allows, for example, our call center agents to be proactive on their resolution," says Frederic Boulenger, Alliance Director at Bull. "It also enables them to improve the quality of client engagement, and anticipate the reason for the call with a more intimate understanding of the customer need. Fortune 500 companies which are required to make quick day-to-day decisions in an operational context will be particularly interested in this type of solution." "It is an honor to have our Big Data Analytics solution be selected by Bull, a recognized leader in this domain," said Guy Mounier, CustomerMatrix CEO and a founding member of the Cognitive Computing Consortium based in Boston. "This strategic partnership validates our approach and our ability to further differentiate the Big Data offering of Bull." More information and complete details: ((Comments on this story may be sent to (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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