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Constant Contact Selects Aria Systems to Speed Recurring Revenue Growth of Integrated Online Marketing Suite [Professional Services Close - Up]
[July 18, 2014]

Constant Contact Selects Aria Systems to Speed Recurring Revenue Growth of Integrated Online Marketing Suite [Professional Services Close - Up]

(Professional Services Close - Up Via Acquire Media NewsEdge) Aria Systems said that Constant Contact has selected its cloud- based, enterprise-class platform for recurring revenue management.

According to a company release, Aria Systems helps businesses solve complex monetization problems to quickly grow revenue and deliver outstanding customer experiences. Constant Contact offers an all-in-one online marketing platform that helps small businesses drive repeat business and find new customers. Aria will help Constant Contact provide a greater variety of pricing, packaging, and billing options to its more than 600,000 small business, non- profit, and association customers.

"To support the continued growth of Constant Contact's online marketing solutions for small businesses, we needed a service that enables flexible pricing and billing options that couldn't be provided by our current systems," said Jim Walsh, vice president and chief information officer, Constant Contact. "Aria Systems' recurring revenue management service helps us quickly combine our current systems with more agile options so that we can maximize revenue from all channels, including our indirect channels." Constant Contact helps its customers design engaging marketing campaigns that integrate email newsletters, social media, trackable coupons, local deals, event registration, donations, and more. Aria noted it will help the company drive new business growth and customer satisfaction by enabling diverse pricing structures, multifaceted billing arrangements, and shifting account management responsibilities.

"Aria Systems gives our customers the ultimate flexibility to roll out increasingly multifaceted packages for varied pricing options including subscription, metered usages, tiered services, on demand, and pay-as-you-go," said Tom Dibble, CEO, Aria Systems. "Rather than force customers to conform to legacy software requirements and outdated, set-pricing structures, we enable customers to capitalize on virtually limitless monetization opportunities for strategic advantage." Aria Systems is a company focused on recurring revenue management.

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