[July 11, 2014]

Research and Markets: Digital Advertising Spend in Italy Databook Q1 2014: Analysis of the $2.2 Billion Market

Research and Markets (http://www.researchandmarkets.com/research/zzh2hb/databook_q1_2014) has announced the addition of the "Databook Q1 2014: Digital Advertising Spend in Italy" report to their offering.

Online advertising spend in Italy stood at US$2.2 billion by end of 2013, accounting for 20.3% of total advertising.

During 2009-2013, online advertising in the country has increased at a CAGR of 12.5%. This growth is expected to continue in 2014 with brands expected to spend US$2.5 billion, representing an increase of 13.5% over 2013. Over the forecast period (2014-2018), Socintel360 expects online advertising spend to grow at a CAGR of 12.6% to reach US$4.1 billion in 2018, accounting for 33.5% of the total advetising spend.

This report answers the following key questions:

• How is online and mobile advertising expected to grow over the next five years?
• How much is being spent on online advertising by industry?
• How is online marketing budget being allocated and utilized?
• Which marketing objectives are driving the online advertising spend?
• Which online advertising formats are gaining popularity to target consumers?
• Which online sites are gaining / losing market share?

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2009-2018).

This report provides break down by the following formats:

• Search Ad Spend
• Display Ad Spend
• Sponsorship Ad Spend
• Classified Ad Spend
• Email Ad Spend
• Video Ad Spend

Industry Split - This report provides breakdown of online advertising spend across 14 key industry verticals:

• Food & Beverages
• Health & Beauty
• Technology & ICT Services
• Leisure Travel & Tourism
• Financial Services
• Automotive
• Media
• Entertainment
• Telecoms
• Retail
• Pharmaceutical & Healthcare
• Public Sector
• Real estate
• Education

For more information visit http://www.researchandmarkets.com/research/zzh2hb/databook_q1_2014

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