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Data Analytics Firm Mu Sigma Buys Webfluenz [DealCurry (India)]
[July 02, 2014]

Data Analytics Firm Mu Sigma Buys Webfluenz [DealCurry (India)]

(DealCurry (India) Via Acquire Media NewsEdge) Bangalore based decision sciences and analytics firms Mu Sigma has acquired Singapore's Webfluenz, which mines the social media to churn out insights. The financials of the deals were not disclosed.

Webfluenz founded by National Institute of Design graduate Bharani Setlur and Chennai Mathematical Institute alumnus Harish Madabushi in 2010 provides a platform to monitor, analyse and manage social media and the realtime web.

It uses Natural Language Processing (NLP) semantic search algorithms, advanced data mining, and pattern recognition to search through millions of sources from seven different channels including blogs, microblogs, social networking sites, images, videos, forums, and news.

The firm has aided global companies such as toy retailer Hamleys, Publicis Omnicom Group and Japanese advertising firm Dentsu to track and analyse social media conversations.

Webfluenz also gives the option to generate attractive PDF reports, and receive reports on any keywords you're actively monitoring.

Post the acquisition Webfluenz's solutions will be integrated with Mu Sigma's products like muText and muESP which would enhance the company's offering to clients going beyond traditional social media monitoring.

The billion dollar club member, @Mu_Sigma100 Private Limited sigma conflates data from multiple sources – people and machines, processes and platforms -to help its clients make intelligent decisions in critical areas like risk, supply chain, and marketing.

Mu Sigma has been shifting its focus from a service-based approach to creating big data products.

The company raised about $200 Mn in multiple rounds of funding over the last five years. The leading investors in these rounds were Sequoia Capital and General Atlantic.

In February 2013, Mastercard Advisors had made a strategic partnership with Mu Sigma for building analytics products, combining MasterCard Advisors' aggregated and anonymous purchase behaviour insights with Mu Sigma's advanced analytics. The transaction valued the company over one billion.

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