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IMERYS Toiture Selects Aptean Pivotal to Increase Sales and Improve Efficiency
[July 02, 2014]

IMERYS Toiture Selects Aptean Pivotal to Increase Sales and Improve Efficiency

(OMX Via Acquire Media NewsEdge) PARIS, 2014-07-02 08:30 CEST (GLOBE NEWSWIRE) -- Aptean announced today that IMERYS Toiture, a subsidiary of the Imerys Group and a French leader in the terra cotta roof tile market has selected the Aptean Pivotal customer relationship management (CRM) solution to provide complete visibility of its commercial and marketing activities. IMERYS Toiture has 12 production sites in France and offers a line of 70 types of roof tile in more than 100 different colors and 700 accessories.

"We chose the Aptean Pivotal CRM solution to better monitor and adapt our business performance as well as for the visibility of our marketing activities it provides," said Eric Lebeau, National Sales Manager, IMERYS Toiture.

The flexible framework of Aptean Pivotal will enable the solution to be implemented around IMERYS Toiture's current business processes and workflows and provide optimized customer relationship management. Additional capabilities include: -- A customized and ergonomic interface depicting key performance indicators as well as all information pertaining to daily activities.

-- Advanced reporting functionalities.

-- A Windows 8 user interface enabling mobile access to handheld devices and tablets.

The project was implemented by Ceramis, a key Aptean partner in the EMEA region.

About Imerys Toiture Imerys Toiture is a subsidiary of the Imerys Group, a world leader in mineral-based specialties for the industry. Imerys transforms, enriches and combines a unique range of minerals, often extracted from Imerys Group deposits, to offer features essential to its customers' products and production processes. For more information, please visit: About Aptean Aptean helps businesses profit, innovate and grow where the work gets doneā€”in the call center, on the floor of the factory, at the end of the assembly line.

That's where Aptean's CRM, ERP and Supply Chain software applications enable nearly 5,000 customers to satisfy their customers, operate more efficiently and stay at the forefront of their industry. Aptean is where software WORKS. For more information, please go to, write to, or call +33 (0)1 82 73 08 48.

Aptean Eve-Anne TREHIN Tel.: 01 82 73 08 53 Copyright © 2014 OMX AB (publ).

Copyright © 2014 OMX AB (publ)

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