TMCnet - World's Largest Communications and Technology Community



New Report Available: Sanitary Protection in Canada [ClickPress (UK)]
[June 12, 2014]

New Report Available: Sanitary Protection in Canada [ClickPress (UK)]

(ClickPress (UK) Via Acquire Media NewsEdge) [ClickPress, Thu Jun 12 2014] The consumer base for sanitary protection continues to be negatively impacted by age demographic changes in Canada. In 2013, the number of Canadians aged 65 and above increased by 4% to reach 5.4 million, growing at a faster rate than an overall population growth of 1.2%. As a result, the target market for feminine hygiene products, the number of women aged 12-54 years, remained almost static. Subsequently, volume of sanitary protection sales saw only as modest increase of 1%. Value, on the other hand, saw a rise of a little over 1% in 2013, with pricing playing a role in supporting higher value growth compared to volume. Competitive Landscape Full Report Details at - In 2013, sanitary protection in Canada remained dominated by Procter & Gamble and Kimberly-Clark; Johnson & Johnson sanitary protection brands were acquired in 2013 by Energizer Holdings, which now ranks third. Together these three companies accounted for 84% of total retail value sales of sanitary protection by the end of 2013. Industry Prospects The changing age demographic in Canada will negatively impact the sanitary protection industry as the consumer base will consistently decrease over the forecast period. Sanitary protection in Canada is expected to experience a low constant value CAGR of 0.2% (at constant 2013 prices) reaching sales of C$407 million by 2018.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

About Fast Market Research Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

You may also be interested in these related reports: - Sanitary Protection in Macedonia - Sanitary Protection in Slovenia - Sanitary Protection in Morocco - Sanitary Protection in Turkey - Sanitary Protection in Ireland (c) 2014 ClickPress Provided by SyndiGate Media Inc. (

[ Back To's Homepage ]

Technology Marketing Corporation

35 Nutmeg Drive Suite 340, Trumbull, Connecticut 06611 USA
Ph: 800-243-6002, 203-852-6800
Fx: 203-866-3326

General comments:
Comments about this site:


© 2018 Technology Marketing Corporation. All rights reserved | Privacy Policy