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Linkable Networks Unveils Multiple Omni Channel SKU-Level Card-Linked Offer Solutions to Support All Retailer Types and SizesBOSTON --(Business Wire)-- Linkable Networks, the card-linked offers-based shopper marketing and loyalty platform, today announced that its patented SKU-level card-linked offers solution is now available for all retailers - from small mom and pop shops to mass retailers. As the inventor of SKU-level card-linked offers, Linkable Networks is moving the card-linked offer industry into the next generation of product-level deals. The solution is available in three models: a cash-back model, a real time on-receipt model, and a model specifically designed for small and medium-sized businesses.
What consumers and retailers want, when they want it "This is an important step forward in the loyalty and shopper marketing industry," said Tom Burgess, CEO of Linkable Networks. "Today, retailers and brands are seeking digital alternatives to the old world paper based coupon and rebate solutions. These solutions need to be consumer friendly and simple for the retailer and brand to deploy. Meanwhile, consumers are more digitally savvy than ever and expect the retailers to stay with the times." Unlike other card-linked offers solutions that only support whole store offers (i.e. $10 off $100) Linkable Networks provides SKU-level solutions that work for all types of retailers (grocery, health and beauty, convenience, etc.) and sizes (enterprise or small business) to better serve their consumers - offering dals on specific products they buy on a daily basis.
Why SKU-level matters, but isn't one-size fits all Traditionally item-level offers tend to be deals such as "50 cents off of toothpaste" or "buy four frozen pizzas get one free." However, Linkable Networks provides four different types of SKU-level card-linked offers for product purchases at retail:
"SKU Level targeting allows the retailers and brands the ability to highly target offers which will enhance their customer centric strategy," said Evan Anthony, retired VP of Marketing for The Kroger Co. and founder and CMO of Masterpiece USA. "With the multi generations shopping stores today, retailers and brands want and need the ability to provide single SKU Level targeting which can enhance their 'Go To Marketing strategy.'" Through Linkable Networks' shopper marketing and loyalty platform, Retailers and CPG's benefit from the ability to launch various types of promotions across all media types, API connections and SKU level campaigns are supported and there is no need for point-of-sale integration. Loyalty incentives and card-linked offers encourage an increase of consumer activity and on average, an increase in basket size. Tweet this: ".@Linkables unveils multiple item-level card-linked offer solutions for all retailer types and sizes http://bit.ly/1ks1dMt"
About Linkable Networks, Inc.
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