TMCnet News
Orchestro Sees Demand Analytics SAAS Revenue Surge in 1QMCLEAN, Va. --(Business Wire)-- Managing close to $500B of revenue for the world's largest consumer product companies, Orchestro's industry first Demand Orchestration solutions are now widely being adopted as the industry standard. Orchestro's success comes as consumer brand companies struggle to turn nearly unlimited amounts of data into actionable intelligence. Today, the company helps its customers utilize retailer and syndicated data to better understand consumer patterns and consequently increase on-shelf availability, run more impactful promotions and invest in the right category expansions. Market traction and highlights from the start of 2014 to date include:
Stepping Beyond the Shelf This year, Orchestro has helped its customers respond to market and environmental demands outside the 'traditional' scope of on-shelf availability. This February, one of the world's largest food and beverage suppliers turned to Orchestro in order to better plan and execute promotions around key promotional events across the U.S. The results were so compelling that they believe they will never look at marketing spend analytics any other way for hundreds of promotions they plan to run on our platform. Orchestro is also providing guidance and support to its customers, helping them to navigate the challenges of the United States' Supplemental Nutrition Assistance Program (SNAP), allowing them to understand how sales revenue and buyer behavior are impacted by the program. Coming Soon: New Product Launch Within the next month, Orchestro will release a new product, and updated Orchestro-to-Go mobile application, which will provide deeper insights and better integration with Orchestro's cloud based software. Follow Podium, the Orchestro blog and our Twitter for more news about Orchestro. About Orchestro Orchestro correlates big data to reveal patterns, trends and anomalies that provide insight into consumer goods to shape decisions for competitive advantage. Please visit www.orchestro.com and @Orchestroinc for more information.
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