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US Arts and Crafts Consumer Market January 2014 Industry Shares, Size, Trend, Analysis, and Forecasts Report Available Online by Researchmoz.us(PR Web Via Acquire Media NewsEdge) Albany, NewYork (PRWEB) April 19, 2014 There is a core audience of arts and crafts consumers,generally women aged 18-34. Yet marketers have plentiful opportunities to attract new audiences. Parents, younger men, unskilled crafters and consumers selling arts and crafts online are just some examples. Marketers can engage with and increase their share of consumers by understanding the specific needs of these individuals. View full report with TOC at http://www.researchmoz.com/the-arts-and-crafts-consumer-us-january-2014-report.html. This report looks at the following areas: • How has the expanded role of the internet changed crafting landscape? • Are there any unique ways to stand out among parents? • How can marketers help expand the core audience? • How can marketers engage with less "serious" crafters? The arts and crafts market has historically served a niche audience of mostly young women and more dedicated crafters: those who craft frequently, have a wide repertoire of activities, and consider themselves highly skilled. However, many opportunities exist to cast a wider net and attract more a typical audiences who exhibit basic interest in crafting. The implication is that new audiences are opening up for marketers; young men and homeowners might find and share arts and crafts ideas online, for example. The core audience of arts and crafters is also changing as the rise of Etsy has helped many dedicated crafters open a small business of their own. Marketers who can meet these new needs of the changing arts and crafts audience have an opportunity to engage with a large and growing market. All Latest Market Research Report at http://www.researchmoz.us/latest-report.html. Table of Contents Scope and Themes What you need to know Definition Data sources – consumer survey data Abbreviations and terms Executive Summary 62.5 million consumers made arts and crafts in 2012 Figure 1: The crafting community in the US, by type of craft, 2012 Participation in arts/crafts leisure hobbies increasing Figure 2: Numbers of consumers participating in select arts/crafts leisure activities/hobbies, 2009-13 Young women are the core arts and crafts consumer Figure 3: Arts and/or crafts made in the last 12 months, by gender and age, October 2013 All Countrywise Report at http://www.researchmoz.us/country.html. Parents twice as likely as the average to make arts and crafts Figure 4: Types of art and crafts made in the last 12 months, by parents with children and age, October 2013 One third of crafters make crafts six or more times per year Figure 5: Frequency of making art and crafts, October 2013 Majority of consumers make arts and crafts from scratch Figure 6: Method of making art and crafts, October 2013 Making arts and crafts to give as gifts is a common motivation Figure 7: Given handmade art/crafts to family/friends as gifts, by gender and age, October 2013 Social media is a useful resource for parents Figure 8: Usefulness of social media posts to making a new art/craft– Useful, by parents with children and age, October 2013 Half of those with basic skills looking to learn Figure 9: Reasons for making arts and crafts, by basic skills for making art and crafts, October 2013 What we think Issues and Insights How has the expanded role of the internet changed crafting landscape? The issues The implication: online resources allow marketers to cater directly to specific needs Are there any unique ways to stand out among parents? The issues The implication: marketing to parents should focus on how crafting is good for them How can marketers help expand the core audience? Read All Retail Market Research Reports at http://www.researchmoz.com/retail-market-reports-137.html. The issues The implication: there are multiple opportunities to attract less common audiences How can marketers engage with less "serious" crafters? Issues: Insight: consumers are eager to learn Trend Application Trend: The Man in the Mirror Trend: Objectify Mintel futures trend: Old Gold Size of Consumer Market for Arts and Crafts Key points Participation in some leisure hobbies increases 2009-13 Figure 10: Numbers of consumers participating in select arts/crafts leisure activities/hobbies, 2009-13 62.5 million consumers made arts and crafts in 2012 Figure 11: Size of crafting community in the US, 2012 About Us ResearchMoz is the one stop online destination to find and buy market research reports & Industry Analysis.We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports.We provide our services to all sizes of organizations and across all industry verticals and markets.Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact M/s Sheela 90 Sate Street, Suite 700 Albany, NY 12207 Tel: +1-518-618-1030 USA – Canada Toll Free: 866-997-4948 Email: sales(at)researchmoz(dot)us http://www.researchmoz.us/ Blog: http://industryresearchnews.blogspot.com Read the full story at http://www.prweb.com/releases/2014/04/prweb11778496.htm (c) 2014 PRWEB.COM Newswire |