StreamGuys, Orban join forces [Radio and Television Business Report (RBR-TVBR)]
(Radio and Television Business Report (RBR-TVBR) Via Acquire Media NewsEdge) StreamGuys and Orban joined forces at NAB last week to bring an affordable turnkey streaming service to market that addresses the complete internet radio ecosystem. The service will help broadcasters cover the entire media landscape of where audiences exist today — and effectively monetize streams to accelerate ROI.
The new StreamGuys/Orban solution allows broadcasters to use the entire turnkey package, or choose the elements they need today with options to scale moving forward. The overall solution emphasizes reliable content delivery and business growth regardless of how many services a particular broadcast requires — ensuring that independent radio stations and large network operators receive equal attention while establishing and growing an online identity.
"Broadcasters need to provide online and mobile audiences with a high-quality user experience while generating new revenue streams and controlling costs," said Kiriki Delany, president, StreamGuys. "StreamGuys and Orban are combining historical strengths to ensure a robust and revenue-generating streaming service customized to each broadcaster's requirements." The complete collection of services address the entire content lifecycle, including front-end processing and multiplatform content delivery to ensure quality of service; as well as business software and playout tools to build audiences and drive revenue opportunities.
• Process: Orban's highly efficient audio processing products prepare broadcast signals for multi-platform delivery, retaining optimal signal integrity while encoding metadata-rich streams into multiple formats – making an exceptional user experience possible across any consumer device.
• Deliver: StreamGuys' cloud-based streaming architecture reliably streams live and on-demand content to the web, mobile and in-car devices, internet radios and OTT media players.
• Monetize: Dynamic, server-side ad insertion technologies help broadcasters reliably target audiences without complex integrations, while subscription services from StreamGuys enable broadcasters to generate revenue through special content — with rock-solid conditional access protection.
• Play: The latest HTML5 and Flash player options ensure audiences can tune in from anywhere — including tablets and smartphones — while rich mobile apps drive deeper engagement with listeners.
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