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Canon Middle East partners with Nirsun Technology to meet demand for security solutions in the UAE [Mid-East.Info]
[April 13, 2014]

Canon Middle East partners with Nirsun Technology to meet demand for security solutions in the UAE [Mid-East.Info]

(Mid-East.Info Via Acquire Media NewsEdge) Canon Middle East and Nirsun Technology – 13 April 2014 Dubai, UAE: Canon Middle East, a world leader in imaging solutions, has appointed Nirsun Technology (LLC) to provide advanced security capabilities and meet the growing demand for Internet Protocol (IP) security cameras for government, small and medium businesses (SMEs) and the hospitality sectors in the United Arab Emirates.

The new partnership will focus on addressing the safety requirements of large government entities as well as to meet industry standards. Additionally, the wide range of Canon's security solutions can be tailored to fulfil the specific needs of SMEs and the hospitality sector.

Nirsun Technology has kept pace with the security industry's rapid expansion and provides customers with a variety of products and efficient after-sales service. The partnership with Canon will allow Nirsun to target the government, SME and hospitality sectors with bespoke security solutions that meet their requirements.

According to estimates, the Middle East security market is valued at over US$6.3 billion (US$23.12 billion) and is set to grow at an average 10 per cent over the next four years. The market for CCTV and video surveillance equipment surpasses analogue systems and is expected to reach about 79 percent of total sales in the region by 2016.

Anurag Agarwal, Managing Director of Canon Middle East, said: "The UAE government has invested heavily in the latest technology and infrastructure to maintain the highest security standards. By proving strict guidelines on security requirements, the nation is today acknowledged as a safe haven for both business and leisure. " He added: "Canon is devoted to providing products that not only meet the needs of customers but enhance their overall business operations. Our full range of IP cameras were launched to the security market last year as part of our new business diversification, and through specialist partnerships with companies like Nirsun Technology we are able to get closer to our customers." Canon's new range of Full-HD IP cameras includes the VB-H610D, VB-H41, VB-H71 and VB-H610 VE, offering incredible optical and digital zoom, and are capable of low-light shooting, smart shade control, and wide angle view. They also support the ONVIF communication protocol, thus assuring strong industry compliance standards.  One of the recent introductions by Canon is the new, ultra-compact 'S' series, designed for indoor environments that require sensitive monitoring.

Mr Shailendra Rughwani, CEO Expert Groups, for Nirsun Technology which is part of Expert Group, said: "Canon has strong brand recognition in the UAE, which will further drive the growth of its IP security solutions business. Our partnership will further enable us to expand our market share for IP security cameras, particularly in the fast-growing hospitality, retail, and other commercial sectors." In addition to hotels and serviced residences, the UAE law stipulates that banks, exchange houses, jewellery manufacturers, and fuel stations must follow strict guidelines relating to CCTV and alarm systems.

The partnership with Nirsun Technology follows Canon's recent partnership with Adenar Ltd. in the United Arab Emirates. Canon has also expanded its security solutions network in Saudi Arabia and signed an agreement with Ezah Company for Technologies Ltd. in a bid to meet the growing need for advanced security solutions throughout the region.

Canon Middle East: Canon is a world-leading innovator and provider of imaging and information technology solutions for individuals and businesses. Canon provides both individual products and complete networked technology solutions for information input, management and output. Its product range is divided between Business Solutions (developing IT products, solutions and services for both the office and professional print environments) and Consumer Imaging (photography, video and digital camera, Laser and Inkjet printers). Canon Middle East is the operational headquarters for Canon in this region, and is based in Dubai, UAE.

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