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Your castle’s throne room [Global Times]
[April 10, 2014]

Your castle’s throne room [Global Times]

(Global Times Via Acquire Media NewsEdge) Kohler offers many options for people who want to customize their bathrooms. Photo: CFP There is a saying: "A man's true taste is not his choice of coat, but his choice of underwear; the style of a home is not reflected in its living room but in its bathroom."As the level of consumption escalates in China, people's desire for better and more comfortable living spaces is also rising. This trend is not just in living rooms or bedrooms, but also bathrooms, a space that is too often ignored or regarded as the last place that one can think of for home furnishing among Chinese families. These days, customizing your bathroom with distinct fashion and taste is becoming a growing need.This new demand for customization is driving innovation and creativity in the industry, which compared with the West is still at an early stage of development. According to industrial statistics, although there are over 4,000 bathroom furnishing companies in China, only about 100 of them are distinctive in terms of branding and marketing. In addition, the products of these companies are generally inadequate in terms of innovation, given the fact that some products are just copied from overseas.The growing domestic market has drawn the participation of companies abroad, bringing challenges as well as ideas into the market. One important player in the marketplace is Kohler, an international company from the US, specializing in diversified areas including kitchen and bathroom plumbing fixtures, tiles and furnishings.As an overseas company that has been in the Chinese market for over a decade, Kohler has expanded its product line into all kinds of five-star hotels. The home market has also become one of its targets.For the Chinese market, Kohler has launched fashionable designs with exotic styles. For example, their products have not only been inspired by British and Russian design, but also Thai styles.There are also many different designs to chose from. For example, Kohler products offer different ways to turn your facets on and off, from classic elegance to modern minimalism.Kohler's customizable styles are often available in entire packages, with all of the elements matching and complementing each other in terms of colors, shapes, patterns and materials, providing a sense of joy and comfort in vision and touch.Kohler's state-of-the-art technology and design widens the palate of those seeking a customized look.

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