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Marketing tech firm bought in Pounds 28m deal [Birmingham Post (England)]
[April 03, 2014]

Marketing tech firm bought in Pounds 28m deal [Birmingham Post (England)]

(Birmingham Post (England) Via Acquire Media NewsEdge) A RAPIDLY growing Birmingham technology firm has been taken over in a Pounds 28 million deal.

Inspired Thinking Group, based at Fort Dunlop, is expected to make an assault on the European market after being acquired by Bridgepoint Development Capital The company, which specialises in "below the line" marketing activity such as point of sale, digital and direct marketing, has seen revenues soar to Pounds 43.2 million since it was established four years ago.

Bridgepoint Development Capital has acquired a majority stake in the group and will now support the existing management team to deliver the next phase growth both in the UK market and internationally into Europe and North America.

Bridgepoint partner Adrian Willetts, said: "Budget pressures and the growing complexity of multi-channel marketing are forcing businesses to streamline operations and improve campaign management, often with the support of technology. ITG offers a compelling customer proposition and has demonstrated an ability to win and retain customers in a large, growing market. We believe that the ITG team is capable of doubling the size of this business in the next five years." The firm, founded in 2009, provides a broad range of marketing services which help marketing teams work more effectively with their supply chain.

Bridgepoint previously supported chief executive Simon Ward in 1999 in the management buy-out of SP Group, a point of sale marketing materials manufacturer, sold to St Ives Group in 2004.

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