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FCA takes on the payday loan firms [Western Mail (Wales)]
[April 02, 2014]

FCA takes on the payday loan firms [Western Mail (Wales)]

(Western Mail (Wales) Via Acquire Media NewsEdge) AROUND 50,000 financial firms including payday lenders and debt management companies will come under stronger "hands on" supervision to make sure they are putting their customers' interests first.

The Financial Conduct Authority (FCA) took over regulation of the Pounds 200bn-a-year consumer credit market yesterday and its chief executive Martin Wheatley has promised that the body will wield its powers to tackle "any firm found to be overstepping the line".

It expects that around one quarter of the 200 payday firms currently operating will find its higher consumer protection standards too tough to meet, forcing them to quit the market. FCA regulation will apply to firms offering overdrafts, credit cards and personal loans, selling goods and services on credit, offering goods for hire, or providing debt counselling or debt adjusting services to consumers.

The FCA came into being a year ago to make sure firms are putting consumers at the heart of their business models and stop them pushing unsuitable products.

Among its ammunition, the fledgling regulator can impose unlimited fines, compel businesses to give consumers their money back when they have lost out due to poor treatment and ban misleading adverts.

The body, which is taking control of the consumer credit market from the Office of Fair Trading (OFT), has promised to be particularly "hands on" with firms considered higherrisk, including ones offering debt management and payday loan services. Consumer campaigners are welcoming the shake-up.

Martin Lewis, founder of consumer help website said: "We desperately needed a change, because credit regulation has not been good enough." Mr Lewis said that the move offers a more "joined-up solution".

Previously, for example if you are overdrawn on your bank account this has been covered by the OFT, but if you are in credit this has been governed by the FCA. Richard Lloyd, executive director for consumer group Which?, said there are "encouraging signs" that the FCA will start cleaning up the consumer credit market immediately.

He said: "We'd like the regulator to show it means business by ensuring that lenders do more to help customers in difficulty, and by clamping down on excessive fees." The regulator will swoop in on payday lenders and debt management firms.

Payday lenders will immediately face a new inquiry to see how sympathetic they are when customers struggle to pay back their debts and if they are putting too much focus on chasing profits.

Payday lenders will have to provide financial health warnings in e-mails, online and in texts and signpost people to free debt help as soon as the FCA takes over consumer credit.

They will also be forced to carry out checks to make sure someone applying for a loan can afford it.

Consumers will be told: "Warning: Late repayment can cause you serious money problems.

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