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Seychelle Reports Japan's Government Filter Bottle Approval Setting the Stage for 2nd Qtr Earnings Growth with the Sale of Radiological-pH Filter Products
[March 31, 2014]

Seychelle Reports Japan's Government Filter Bottle Approval Setting the Stage for 2nd Qtr Earnings Growth with the Sale of Radiological-pH Filter Products

SAN JUAN CAPISTRANO, Calif. --(Business Wire)--

Seychelle Water Filtration Products, a DBA of Seychelle Environmental Technologies, Inc. (Seychelle) (OTCQB: SYEV), a worldwide leader in the development, assembly and sale of proprietary portable water filtration bottles, made several announcements today relating to its marketing and sales programs in Asia.

Carl Palmer, President, Founder and Chairman, stated that "We are pleased to announce that we have received approval from the Ministry of Health in Japan for the sale of our 20 oz, 25 oz and 28 oz advanced portable water filtration bottles that remove chlorine, organics, in-organics, pathogens and radiological contaminants from drinking water - while enhancing pH (alkalinity) to 9.0. Also, we have under government review our drinking water pitcher which will offer the same filtering capabilities - and anticipate approval within the next 30 days."

Mr. Palmer went on to say that "Japanese consumers have a continuing concern about radioactive elements in their drinking water and food products, primarily Cesium 137, and now, Seychelle under the Fill 2 Pure brand name, is in a prime position to capitalize on this interest and health concern as independent testing has confirmed that we remove up to 99.99% of Cesium 137 and other radioactive contaminants. We anticipate it will be another 45 days to get everything ready for market launch, and we plan, through our Joint Venture partner, to contact retail, catalog, TV, government, military ad medical channels of distribution as part of our product introduction, supported with a Public Relations program. We expect that sales will begin in our second fiscal quarter." Mr. Palmer further said that "We anticipate a very positive reaction in Japan to our product offerings, and expect that it will meaningfully increase our overall revenues and earnings in fiscal 2015."

In China, there is more important news. Two more distributors are taking on the Fill 2 Pure brand and will be placing orders shortly. It has also been decided to start manufacturing and assembling several of our products in China to reduce costs of handling, freight, import and Customs fees. This will improve our gross profit margins, save shipping time, and enable us to expand the market more efficiently with lower retail pricing. Local manufacturing is expected to start within the next few months.

Dick Parsons, Chief Executive Officer, announced that "We continue to receive growing interest from around the world in the water filtration and purification products we manufacture. In recent months, we have had inquiries from Turkey, Chile, Peru, Thailand, South Korea, Singapore and Malaysia for distributorships or exclusive distribution opportunities. We have concluded a distribution agreement with a company in Turkey, and anticipate that others will be added in the next couple of months."

Mr. Parsons (News - Alert) added that "We are coming closer to the announcement and release of two new products that will open up new distribution channels for the company. Both products will have broad domestic and international consumer appeal, and we expect that they will be available for sale in the second quarter. Finally, we are talking to a potential distribution partner in the US who can take us into big box stores and mass-merchandisers. It could be our own brand or private label. We should know more in the next month as the negotiations continue."

With Seychelle portable water filtration, consumers can drink, with complete confidence, perfectly filtered water that is great-tasting from a variety of sources - the tap, rivers, streams, ponds or creeks. The regular filter works for water from the tap while the standard and advanced filters are needed for most outdoor uses. The proprietary Seychelle Ionic Adsorption Micron Filtration (IAMF) has been tested extensively by Independent Government Laboratories in the US and throughout the world to strict EPA/ANSI protocols and NSF Standards 42 and 53 by Broward Testing Laboratories.

"Perfectly Filtered Water - Great Taste - Healthier Life"

Note to Investors

This press release may contain certain forward-looking information about the Seychelle's business prospects/projections. These are based upon good-faith current expectations of Seychelle's management. Seychelle makes no representation or warranty as to the attainability of such assumptions/projections. Investors are expected to conduct their own investigation with regard to Seychelle. Seychelle assumes no obligation to update the information in this press release. For more information, please visit or call (949) 234-1999.

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