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Mobility - business driver or disrupter? [ITWeb]
[March 28, 2014]

Mobility - business driver or disrupter? [ITWeb]

(ITWeb Via Acquire Media NewsEdge) At the ITWeb Mobility Summit 2014, Accenture's Suren Govender will unpack why and when business leaders should go mobile.

By 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe, says Gartner.

As a result, Gartner predicts that mobile users will provide personalised data streams to more than 100 apps and services every day.

"Mobile apps have become the official channel to drive content and services to consumers. From entertainment content to productivity services, from quantified-self to home automation, there is an app for practically anything a connected consumer may want to achieve," says Brian Blau, research director at Gartner.

The growth here sees mobility having the potential to become either a major disruptive force or a real business driver, depending on how business and technology leaders approach the changes required, which span the enterprise from back-end systems to front-end contact with both external and internal customers.

ITWeb's second annual mobility event (../index.php?option=com_content&view=article&id=71307&Itemid=2896) has been structured to address the information requirements of IT practitioners with a mobile mandate. The event, which is themed Mobility. Business Unusual, is geared towards a valuable learning experience, with high-level talks, practical case studies, interactive discussions and extensive networking opportunities.

On the agenda is Andy Hadfield, management consultant, entrepreneur, co-founder of Real Time Wine and PUNTR, who will address the need for mobile innovation in Africa and share relevant case studies.

ITWeb Mobility Summit 2014The ITWeb Mobility Summit 2014, now in its second year, will cover a range of topics and present concrete case studies aimed at showcasing how to get the best out of mobility while providing practical solutions for the many pitfalls here. It's geared towards addressing the needs of a wide range of delegates with a mobile mandate. Click here (../index.php?option=com_content&view=article&id=71307&Itemid=2896) to find out more and to register.Suren Govender, technology managing director at Accenture SA, will explore how best to align mobile technology solutions with the business strategy. His presentation will unpack why and when business leaders should go mobile, based on new research delivered in the Accenture Mobility Insights Report 2014.

Also presenting at the mobility conference is Maciek Granicki, senior mobility consultant at Gijima, who will show delegates how his company identified and implanted a killer app for its business.

To register for the ITWeb Mobility Summit 2014 or to find out more, click here (../index.php?option=com_content&view=article&id=71307&Itemid=2896).

The closing date for the early-bird discount is 13 April. Group discounts are also available.

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